...By Larry John for TDPel Media.
British Airways has launched a new safety video, which features several famous British personalities, including Little Simz, Ncuti Gatwa, Robert Peston, Kaya Scodelario, Steven Bartlett, and chef Tom Kerridge.
The safety announcement is the latest by the UK flag carrier, in which the celebrities will be explaining the dos and don’ts of air travel.
The video, which is five minutes long, will be shown on long-haul flights starting May 1, 2023.
The safety video pokes fun at British weather and cuisine, including fish and chips, while also relaying important safety information to passengers.
Cabin crew member Sima Patel-Pryke starts the video by asking customers for their attention, to which Little Simz responds by taking off her headphones and asking, “What?!” Meanwhile, Ncuti Gatwa, who gained popularity for his role in “Sex Education” and is set to become the next Doctor Who, explains how to properly wear a seatbelt while fitting a new suit.
Emma Raducanu, a tennis player, who was previously allowed to become a pilot for a day and experience being an engineer for the airline, is featured lifting a tennis bag into the overhead locker.
Dragons’ Den entrepreneur Stephen Bartlett demonstrates how to fix the belts in first class after informing his mother on the phone that he has eaten a pre-flight banana.
In addition to famous personalities, the video also features members of the Great British public.
When cabin crew member Emily Mae Jackson cautions customers that life jackets should not be inflated inside the aircraft, the instruction is taken out of context playfully, with a farmer near Dover and two fishermen on Deal beach in Kent inflating their life jackets.
According to Calum Laming, British Airways chief customer officer, the airline needed to create something different that would capture passengers’ attention.
The company aimed to highlight its unique British Original positioning, which celebrates its employees and Britishness, showcasing the quirks that put the country on the map.
The video is a real celebration of originality and is expected to provide a unique safety demonstration experience for British Airways passengers.