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Interswitch is an Africa-focused integrated digital payments and commerce company that facilitates the electronic circulation of money as well as the exchange of value between individuals and organisations on a timely and consistent basis. We started operations in 2002 as a transaction switching and electronic payments processing, and have progressively evolved into an integrated payment services company, building and managing payment infrastructure as well as delivering innovative payment products and transactional services throughout the African continent. At Interswitch, we offer unique career opportunities for individuals capable of playing key roles and adding value in an innovative and fun environment.
We are recruiting to fill the position below:
Job Title: Brand & Communications Manager
Job Type: Permanent
Department: Group Marketing & Corporate Communications
The primary purpose of this role is to drive the conceptualization, development, implementation and monitoring of an integrated communication and stakeholder management strategy which proactively communicates the agreed Interswitch corporate brand and product messages to targeted public (including but not limited to the employees, media, partners, regulators etc) to generate goodwill for the Company, support business objectives, mitigate reputational risk/crises and thereby essentially generate competitive advantage for Interswitch’s corporate brand.
The holder of this role would also be tasked with leading the Development, implementation and monitoring of all Corporate Social Responsibility and Sustainability-related initiatives and activities, and seamless communication of same across all channels and the appropriate management of key stakeholders both internally and externally to generate goodwill and trust for the company, support the business goals, and project the company’s image as a socially responsible brand.
Reporting to the Group Head, Corporate Marketing, the incumbent collaborates with Brand, Product Marketing Managers and the design group within Group Marketing & Corporate Communications, employee volunteers across the business and a wide variety of internal & external ( agencies International and Local) stakeholders across functions and geographies to fine-tune, integrate and streamline narratives and messaging to ensure that all internal and outbound communication present a desired consistent and unified view of the organization and contribute to the growth of the corporate brand equity, and also the execution, monitoring and measurement of CSR related initiatives and communications across all channels and the appropriate management of required agencies.
The incumbent will be expected to provide advice and leadership on all aspects of internal and external communications or relations
The role requires a strong focus on strategies to increase visibility and influence to support the achievement of business goals, with the ultimate goal of positively shaping the Group’s brand narrative and positioning Interswitch for leadership as one of Africa’s most innovative companies, an integrated payment solutions provider of choice and a leading industry player, as well as a leader in social responsibility and sustainability
Responsible for supporting the Group Head of Corporate Marketing in planning and execution of communications and CSR programmes and initiatives across all channels
This includes responsibility and accountability in delivery of branded properties such as Interswitch SPAK
Also responsible for the appropriate management of required communication and social impact consulting agencies to generate most optimal output/value as expected by the business (Local/International PR & Event Marketing Agencies/Consultants)
Providing strong communications support for the execution of strategies and initiatives related to Masterbrand marketing, Corporate Responsibility and Sustainability, Sponsorship & Events Management, Public Relations, Product Communication and general thought leadership
Making input into the communication & corporate responsibility elements of GMCC’s annual brand plans and budgeting
Ensuring fidelity and high-quality output of all types of communication collateral used internally and externally across the business
Therefore, expected to provide guidance and support across the business in terms of creating, drafting, editing a wide range of business communications materials and collateral including website(s), presentations, speeches etc
Includes the development of a calendar for external speaking engagements for key personnel and assisting in the preparation of speeches for senior executives
Ensuring consistent, round-the-clock media landscape monitoring and reporting, to facilitate proactive communication planning and mitigation of reputational risks
Support business leadership in managing communication elements of crises management
Ensure press office functions (in collaboration with PR Agency) are always on and running – including drafting press releases, op-eds and responding to media enquiries promptly as at when due
Actively engage, cultivate and manage press relationships to secure coverage surrounding the programmes, special events, public announcements and other projects
Proactively identify opportunities for engagement and influence by being current with developments that relate to all key stakeholders and partners
Anticipate reputational risk issues and develop and implement appropriate communication actions
Lead on the development, implementation and monitoring of the company’s best practice brand & communication guidelines
Manage internal & external surveys that evaluate the communication receptiveness, attitudes, opinions and aspirations of the stakeholders and partners
Review the governance standards and operational protocols for the sign-off on all corporate communications emanating from the institution, to ensure that quality assurance is maintained, and brand guidelines are adhered to
Champion communications throughout the institution to ensure that communication considerations form an integral part of policymaking, project designs, visits and tours by the senior management
Work with leadership teams/HR to develop internal communications programmes and processes required to support organisational change and employee engagement initiatives, including employee volunteering scheme (EVS)
Develop and/or conduct media and communications training for staff
Responsible for capacity building & performance management of members of the Corporate Communications team, including internal communications and event management executives and updating the Group Head of Corporate Marketing accordingly
This includes periodic performance & behavioral evaluation of team members, Identifying training & development need of team members & driving employee engagement of team members and enhancing general positive work climate
Communications and CSR Budget management, tracking & cost management functions throughout the financial year
Advisory on all aspects of CSR implementation that complements Interswitch Group’s business strategy (including subsidiary businesses and sub-brands) in the areas of corporate responsibility and drive employee volunteerism.
A good 1st degree from a reputable institution
Postgraduate Degree in Marketing / Communications could be an added advantage
Relevant professional qualification such as CIM (UK), NIMN, APCON will be an added advantage
7-9 years’ experience preferably in Integrated Marketing Communications, Brand Management, Corporate Communications
Marcomms experience in Payments, Fintech, Financial Services TMT, eCommerce, Retail, FMCG, B2C or B2B2C is a plus
Knowledge of digital marketing including Google Analytics, Email Marketing, Performance will be an added advantage
Excellent written and verbal communication skills and strong presentation skills is essential.
Application Closing Date
1st July, 2021.
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