In a surprising shift, Bible sales in the UK have hit record-breaking numbers, more than doubling since before the pandemic
. According to recent Nielsen BookScan data, UK Bible sales reached an impressive £6.3 million in 2025, up a staggering 134% from the £2.7 million reported in 2019.
This growth has been driven, in large part, by a surge in interest from Generation Z—the group of individuals aged 18 to 28—who are showing increasing curiosity about faith and spirituality.
A Remarkable Rise: Comparing Pre and Post-Pandemic Trends
The figures reveal a remarkable transformation in the way Britons are approaching religion.
Between 2019 and 2025, the value of Bible sales has increased by 106%, with a 25% surge just last year alone.
When compared to the pre-pandemic years of 2008-2019, when sales grew by a mere £277,000 annually, the current jump is nothing short of extraordinary.
The English Standard Version Bible, published by Crossway, was the top seller in 2025, further solidifying the popularity of certain Bible translations among a younger generation.
Gen Z’s Growing Interest in Faith and Spirituality
Sam Richardson, CEO of Christian publisher SPCK Group, attributes this surge to a significant cultural shift, particularly among younger people.
“Gen Z, in particular, is far less likely to identify as atheists compared to their parents,” he said.
“They are more open to exploring spirituality and religion, and I believe this is driven by the uncertainty and instability they have faced growing up during global events like the Covid-19 pandemic.”
Richardson suggests that Gen Z’s exposure to a rapidly changing world—marked by shifting politics, economic instability, and constant technological advancements—has led them to question the status quo and explore deeper existential questions.
As a result, many are turning to the Bible for answers, seeking to draw their own conclusions rather than relying solely on societal norms.
Social Media’s Role in the Bible Renaissance
Interestingly, social media platforms, particularly TikTok, have become an unlikely venue for this spiritual exploration.
Young Brits are turning to platforms like TikTok to share their journeys of rediscovery, with videos of first-time Bible buyers gaining viral attention.
TikTok user @thatcantbesteven posted a video proudly displaying her first Bible, captioned: “Guess who just purchased their first Bible.”
Other TikTokers, such as @Naomiella_x, have shared their personal experiences of transitioning from atheism to considering church attendance, with one young woman even expressing her excitement over ordering her first Bible.
One 28-year-old user, @Debiia__, documented her baptism and the excitement of unboxing her very first Bible, saying: “Look how pretty this is.
I’m so excited.” These social media moments highlight a broader trend of young people seeking personal connections with faith, away from traditional institutions.
Rising Church Attendance Reflects Spiritual Curiosity
This surge in Bible sales is not happening in isolation.
A recent survey found that Christmas church attendance in the UK is on the rise, with nearly half of Britons planning to attend a church service or event in 2025.
Gen Z, once thought to be disinterested in religious practices, is now leading the trend toward increased churchgoing, with many citing reasons ranging from spiritual reflection to seeking support in a turbulent world.
The trend of younger people seeking out spiritual experiences was also highlighted in the April 2025 ‘Quiet Revival’ report from the Bible Society and YouGov.
The study, which surveyed 13,146 adults, found that church attendance among people aged 18 to 24 had increased dramatically since 2018, rising from just 4% to 16%.
Interestingly, young men were particularly likely to attend church regularly, with 21% of men in this age group reporting that they attended at least once a month.
A Broader Global Trend in Bible Sales
The surge in UK Bible sales mirrors a similar trend seen in the United States.
Following the tragic assassination of Christian media personality Charlie Kirk in 2025, Bible sales in the U.S. spiked by 36% in the weeks that followed, with 2.4 million Bibles sold in September alone.
In fact, Bible sales in the U.S. were already up 11% year-on-year by the end of 2025.
These figures suggest that the growing interest in the Bible is not limited to the UK but is part of a larger global trend.
As people across the world grapple with political, cultural, and social instability, many are turning to religion for guidance, solace, and a sense of community.
Critics and Controversies: The Debate Over the “Quiet Revival”
Despite the impressive numbers, the recent uptick in church attendance and Bible sales has not been without controversy.
Critics, such as Humanists UK, argue that reports like the Bible Society’s ‘Quiet Revival’ do not align with other reputable data sources, such as the British Social Attitudes Survey, which suggest a decline in religious participation in the UK.
However, the Bible Society has defended its findings, asserting that the data accurately reflects a cultural shift, especially among younger people who are increasingly exploring faith in their own terms.
While some may question the overall impact of this “quiet revival,” the rising sales of Bibles and increased church attendance among young Britons suggest that a significant cultural shift is underway.
For now, the surge in interest in religion and spirituality among Gen Z is undeniable, and it remains to be seen how this trend will evolve in the coming years.
What’s Next for Britain’s Spiritual Landscape?
As Bible sales continue to soar and more young people explore their faith, the future of religion in the UK is poised for a fascinating transformation.
Will this new generation continue to seek spiritual fulfillment outside of traditional church structures, or will they reinvigorate established institutions?
Whatever the outcome, one thing is clear: the appetite for spiritual exploration among young Britons is growing, and it’s changing the way faith is practiced and understood in the modern age.
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