Breaking into international markets can feel overwhelming, but a new program is here to make that journey smoother for women-led businesses across Africa.
Afreximbank, in partnership with ImpactHER, has launched the ShowcaseHER Online Export Readiness Training Program — a fully funded, three-month initiative designed to prepare women entrepreneurs for the global stage.
A Program With Purpose
This isn’t just another business course. ShowcaseHER is about transformation.
It’s about helping women-led small and medium-sized enterprises (WSMEs) grow beyond borders, plug into global value chains, and take full advantage of opportunities within the African Continental Free Trade Area (AfCFTA).
The theme itself — ShowcaseHER — captures the program’s goal: putting African women entrepreneurs at the heart of international trade.
What Participants Can Expect
Over the course of three months, participants will receive structured training broken into three core phases:
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Export Readiness Training: Learn the basics of export, from market entry strategies to regulatory compliance.
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Digital Literacy Training: Build the online skills needed for marketing, communication, logistics, and digital trade.
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Finance and Mentorship Support: Work with mentors to understand trade finance, fundraising, and business expansion opportunities.
This combination ensures a comprehensive approach, covering everything from technical knowledge to hands-on digital skills.
Benefits of Joining
The ShowcaseHER program offers more than just lessons. Participants will walk away with:
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Practical Training in export development, digital tools, and business finance.
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Certification of Completion, provided you attend at least 80% of sessions.
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Digital Empowerment, giving you skills tailored to global trade.
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One-on-One Mentorship with industry experts.
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A Fully Funded Program, thanks to Afreximbank’s sponsorship.
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Networking Opportunities with like-minded women entrepreneurs across Africa.
Who Can Apply?
To be considered, applicants need to meet a few simple criteria:
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Be an African woman entrepreneur.
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Own or manage a registered business.
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Have interest in securing capital for expansion and engaging in international trade.
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Have reliable internet access and a digital device to participate in the online sessions.
Taking the Next Step
Applications are now open for women ready to elevate their businesses and compete in global markets.
With the right training, mentorship, and resources, ShowcaseHER promises to be a game-changer for African women leaders in business.
