Aave Labs is quietly closing a chapter.
The company has decided to retire Avara, the umbrella brand it introduced to house several side projects, as it doubles down on one clear goal: pushing decentralized finance into the mainstream without unnecessary distractions.
The shift is about focus, simplicity, and getting serious about what actually works at scale.
Why Avara Is Being Phased Out
In a post shared on X, Aave founder and CEO Stani Kulechov explained that Avara has outlived its usefulness.
According to him, the extra layer of branding is no longer needed now that the team is “going all in” on making Aave accessible to everyday users.
The message was straightforward — fewer brands, fewer moving parts, more energy directed at one mission.
The Family Wallet Experiment Comes to an End
Alongside Avara, the Family crypto wallet — an iOS-based app — is also being sunset.
Kulechov was candid about the reasoning.
After working on onboarding strategies, the team realized that attracting millions of users isn’t about offering broad, do-everything wallets.
Instead, people respond better to focused products built around clear use cases, like saving and earning, rather than open-ended crypto tools.
Lens Steps Back Into a New Home
This isn’t the first sign of Aave tightening its scope.
Just last month, stewardship of the Lens social protocol was handed over to Mask Network.
Aave will still be involved, but only in an advisory capacity.
The move frees up internal resources and keeps the core team locked in on DeFi products rather than social platforms.
One Team, One Direction
Kulechov described the current moment as a reset.
Aave is now operating as a single, unified group of designers, engineers, and smart contract specialists, all aligned behind one idea: making decentralized finance usable for everyone, not just crypto natives.
The tone suggests less experimentation on the edges and more execution at the center.
Everything Now Lives Under Aave Labs
In a follow-up blog post, the company confirmed that all present and future products will run directly under the Aave Labs name.
That includes the Aave App, Aave Pro, and Aave Kit.
The goal is clarity — one brand, one identity, and fewer chances for users to get confused about what belongs where.
What Happens to Existing Family Wallet Users
While the Family wallet app is being phased out, it’s not disappearing overnight.
No new users will be accepted starting April 1, but existing users can keep using the app until April 1, 2027.
Importantly, linked accounts will continue to function as part of Aave Labs’ core infrastructure, and users will retain full access to their funds through Aave’s website.
Aave’s Position in the DeFi Landscape
The timing of this cleanup makes sense given Aave’s dominance.
The protocol currently leads the DeFi space with around $30 billion in total value locked.
That puts it well ahead of its nearest competitor, Lido, which sits at roughly $21.7 billion, based on data from DefiLlama.
Market Reaction Remains Calm
Despite the branding shake-up, the market hasn’t flinched.
The AAVE token has been mostly flat, dipping just 0.7% over the past 24 hours to trade around $127.40, according to CoinGecko.
For now, investors appear to see the changes as internal restructuring rather than a cause for concern.
What Comes Next for Aave
With side projects trimmed back and branding simplified, Aave Labs seems intent on channeling all its momentum into refining its core DeFi offerings.
The message is clear: fewer experiments, sharper products, and a renewed push to make decentralized finance something regular users can actually understand and use.
