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Jesse Lane runs Jesse’s Shop in Sydney’s Coogee

Samantha Allen - Author Profile Picture
By Samantha Allen

12-year-old entrepreneur fights to keep his booth open.

Jesse Lane runs Jesse’s Shop in Coogee, a coastal Sydney neighbourhood.

The booth sells cold beverages, bottled water, iceblocks, dog treats, sunscreen, and Aeroguard on weekends and school holidays.

Australian Skin Cancer Foundation receives some revenue.

Several neighbours have complained to Randwick Council, pushing for his business to close.

Jesse has garnered 4,000 signatures to keep his stall. He’s submitted a formal council submission.

People-watching is enjoyable. The Year 6 Bronte Public School pupil told Radio 2GB presenter Jim Wilson they are regulars.

I’m there weekends and holidays from 8am-5pm unless it rains.

Jesse’s Shop began as an honesty box selling herbs.

One of his regulars advised relocating the stand near a coastal reserve to generate more money.

Open 8am-5pm on weekends and in the school holidays, the stall (pictured) is a one stop shop for Coogee locals

Catherine Tiney, Jesse’s mother, said, ‘He’s driven everything.’

Some locals urge her to shut the stand.

Ms. Tiney was asked whether it was appropriate for him to start a business endeavour at his age.

It’s better with him in the park than with his brother on the Xbox.

Everyone knows Jesse, so he tells us about his chats at home. It’s why he likes it.’

Ms. Tiney hopes Jesse saves his stall and says the council has been fantastic.

She added, “I’d want everyone’s help.”

How can everyone benefit?’ Jesse cut his hours.

Jesse’s regulars have united to defend his stall.

Not everyone is on board with the  stall selling a variety of cold drinks, as well as dog treats

Melissa Archer, a Coogee resident, said it’s great to see a little boy take initiative and help the community.

He makes people happy.

‘That doesn’t encourage future generations to be creative,’ she remarked.

Late last year, Randwick Council discovered a’mini convenience shop.’

There are limits on commercial activities in public parks, a spokesman informed Daily Mail Australia.

People have complained about the commercialization of the park and the safety of a young youngster dealing and handling money in public.

‘Council has been extremely sensitive to the boy’s age and has spoken with him and his parents about the limits.

‘Despite this, the child has kept practising and has now applied to run the stand. Staff is evaluating the application.

Family will accept Jesse’s Shop closing.

Ms. Tiney remarked, ‘He’s had fun and learnt a lot.’

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About Samantha Allen

Samantha Allen is a seasoned journalist and senior correspondent at TDPel Media, specializing in the intersection of maternal health, clinical wellness, and public policy. With a background in investigative reporting and a passion for data-driven storytelling, Samantha has become a trusted voice for expectant mothers and healthcare advocates worldwide. Her work focuses on translating complex medical research into actionable insights, covering everything from prenatal fitness and neonatal care to the socioeconomic impacts of healthcare legislation. At TDPel Media, Samantha leads the agency's health analytics desk, ensuring that every report is grounded in accuracy, empathy, and scientific integrity. When she isn't in the newsroom, she is an advocate for community-led wellness initiatives and an avid explorer of California’s coastal trails.