Exclusively for Start-Ups: India’s First e-Tail Store Launched by Soch Group

The world is at our fingertips thanks to widespread digitization and the relentless force of the internet. The paradigm has evolved, and e-commerce platforms have imprinted themselves on society and how we shop online. With e-tailers gaining traction, the Indian startup ecosystem is gaining traction as well. This or That, India’s first e-commerce platform, is dedicated solely to new products.

This Or That is exclusively dedicated to selling unique, innovative, and intriguing start-up things that will appeal to millennials and Generation Z. These one-of-a-kind start-ups have been hand-picked for their authenticity and inspiration. The platform gives start-ups an equal chance to develop a sustainable environment and expand their reach.

This Or That Hampers

Fashion and lifestyle, beauty and health, home décor, and food and beverages are among the topics covered by This Or That. The brand intends to establish a platform for these start-ups, who are often overlooked due to large brands’ marketing budgets. This Or That offers an unrivaled online shopping experience, with genuine and high-quality products that stand out. The website also provides these start-ups with the opportunity to be funded by SOCH Group.

Speaking about the platform, Rohit Pugalia, the brain behind This Or That, shared, “We aim to position This Or That as an ever-growing shopping platform that supports and facilitates the ambitions of carefully vetted start-ups and opens to our millennial and Gen-Z customers, a world of the latest and verified products through a unique and ultra-convenient shopping experience. We want our customers to be that cool friend in their group who introduces the newest stuff. For that to happen, we keep up with the latest trends and become our customer’s gateway to them.”

People can now choose to spend their time on e-tail platforms like This or That, which are supported by the authenticity and trust of Indian startups. E-tailers like This Or That represent a fundamental shift of power from marketing giants to authentic and unique start-ups, and online shopping patterns of consumers are consistently turbocharging the scenario; people can now choose to spend their time on e-tail platforms like This or That, which are supported by the authenticity and trust of Indian startups. It’s the epitome of a democratic e-commerce revolution.

It’s also really engrossing. Why? Because It Or That integrates social interactions, online buying opportunities, and e-commerce transactions into a single path to purchase, all powered by a single platform.