The approach to local identity of a rural museum that was renamed because its previous title was deemed ‘confusing’ is drawing criticism.
The Institution of East Anglian Life was renamed the Food Museum last month, sparking outrage from over 1,700 people who signed a petition to’save’ the museum from its turn toward sustainability and food production.
The petition was created by Matthew Attwood, a 41-year-old Suffolk writer and collector who says the museum is a “cherished aspect of local culture” that explains shared rural past.
He said that ‘everyone but the museum’ is against the change, with the issue finding a place in the letters page of the local newspaper, and being given airtime on BBC Radio Suffolk.
Mr Attwood is spearheading a call for transparency over the name change, and said that in a recent meeting with the museum’s director, Jenny Cousins, he was told that East Anglia is a ‘difficult concept’ and ‘irrelevant’.
‘I don’t agree the term East Anglia is confusing,’ Mr Attwood said. ‘Can you imagine being told that?’
He said that other museums across the country which take their namesake from their location, such as The Museum of Cornish Life, have no issue with the public perception of their collections.
Before the pandemic, the museum was attracting around 39,000 visitors each year.
‘It’s impossible to imagine the people of Cornwall accepting that the Museum of Cornish Life is somehow confusing or lacking relevance, or something similar happening at the Yorkshire Museum or the Museum of Lancashire,’ he said.
‘But East Anglians feel a similar sense of pride in their region, its unique history and beautiful landscapes.
‘What’s got people so upset is that the people who are meant to be at the forefront of preserving our heritage seem at best ignorant of it and at worst hostile to it.’
Mr Attwood said that during the meeting, he asked Ms Cousins to define East Anglia.
‘She couldn’t,’ he said. ‘She told me “people will define it in different ways; it’s up to them.”
‘This is plainly nonsense: the classic definition is Suffolk and Norfolk, roughly in line with the Saxon kingdom of East Anglia; modern definitions take in Cambridgeshire and Essex, which was the founding definition in the museum’s own governing document.
‘It really couldn’t be clearer and if the people in charge of a museum dedicated to the region can’t easily give that definition you have to wonder if they’re in the right job.’
The museum’s website states that it’s new focus is ‘to connect people with where our food comes from and the impact of our choices’ adding that its collection is ‘rooted in East Anglia and we use it to tell broad and inclusive stories’.
Ms Cousins previously told the East Anglian Daily Times that the change was about telling stories people could relate to.
‘It’s all about relevance. The museum was founded when people could remember going around on horse-drawn carriages,’ she told the paper.
‘I think it’s important that we represent what people remember today.’
In a statement, a museum spokesperson said earlier this year: ‘The change is motivated by a commitment to interpret our collection in a way which is relevant to modern audiences.
‘We think that it is important that we reflect the population, issues and needs of 21st century Britain. Museums shouldn’t be preserved in aspic.’
One of its newest projects titled ‘Rivers for All’ focuses on sustainability and includes artwork from eight environmental artists — with one sculpture made from drink cans thrown into the museum’s bins.
Its ‘Every Garden Matters’ exhibition aims to ‘challenge and empower visitors’ over sustainability in their gardens, and ‘confronts the idea that we are powerless in the face of the climate emergency’.
It also hosted an ‘insect day’ focused on bees on May 14.
Signing Mr Attwood’s petition, Laurence Arthurs from Manningtree said the name change ‘would obliterate its identity as a hub of East Anglian culture’.
Other signatories on the petition shared similar views.
Maureen Grenfell from Ipswich, said: ‘The Museum of East Anglian Life should remain exactly as it is. It is our rural heritage and history that is unique to us and should stay that way.’
Samantha Main, also from Ipswich, said: ‘When I go to a museum I like to be able to engage and feel the history of the people and what their lives were like.
‘You get that in abundance at the Museum of East Anglian Life. It’s sort of in the name. You can’t get that deeper connection from food. Museum of Food sounds dull and hollow.’
But staff at the museum said the change would ‘bring more people in’.
Mr Attwood said a major selling point of East Anglia is its history, buildings and countryside.
‘We’ve also been told that visitors find it confusing, but with more than eight million tourist visits to East Anglia in 2019, the last pre-pandemic year, clearly people find the region attractive.’
Suffolk historian, author and voice coach, Charlie Haylock, called the rename a ‘disastrous step backwards’.
‘MEAL is an iconic museum in East Anglia and in my opinion and that of many others should remain so,’ Mr Haylock said.
‘Many of the exhibits relate to the production of food through the ages, so why not have a specific section on food production within the framework of the “Museum of East Anglian Life” and keep the name as it is?
‘It has taken many years to build the wonderful reputation that MEAL has today and it would be disastrous to change its name, its place in the community, its function and its working practices. In fact it would be nigh on criminal.’
Mr Attwood is concerned about what will happen to the museum’s extensive collection, which has been bolstered by donations from the community since it was founded in 1967 by farmer Jack Carter.
‘It’s a lovely, beautiful, unique collection — and the only museum set up to look at East Anglian life,’ Mr Attwood said.
‘What does this mean for future acquisitions and the existing collection? It was seen as a place where people could give their valued items. What does this mean for local history?’
Mr Attwood said that he spoke to one man who recorded a collection of folk songs in the 1950s and 1960s and was hoping they would find a home at the museum.
The 75-acre site sits in Stowmarket, Suffolk, and surrounds manor house Abbot’s Hall.
It has 17 historic buildings, including a blacksmith’s forge built in 1750 in Grundisburgh and relocated to the museum in the 1970s, and a working windmill. There are more than 40,000 objects in its collection.
At the start of this year, Director Ms Cousins told the Museums Association that as part of the rename, the museum will reorganise its collections and change its collection strategy.
One of the charity’s core aims is to ‘advance the education of the public in the area of East Anglia including the counties of Suffolk, Essex, Cambridgeshire and Norfolk by the provision of a museum reflecting all the varied aspects of East Anglian life’.
Mr Attwood said changing its name to the ‘Food Museum’ contradicts its charitable objectives.
‘Connecting people to where food comes from is fine, but that’s not what it was set up to do,’ he added.
East Anglia has been described as ‘Britain’s Breadbasket’ by the Food Museum, but Mr Attwood feels that this does not encompass the entire local culture, with many of the items in the collection being unrelated to food or its production, he said.
Ms Cousins told the East Anglian Daily Times that ‘everyone can relate to food in some way’.
‘We want to honour the journey that the museum has already made and the contributions of generations of volunteers, staff and supporters,’ she told the paper.
‘Local heritage remains a priority – our travelling exhibition “Food Stories” is visiting 20 villages in Suffolk, Norfolk and Essex this year to collect local dialect, memories and recipes, starting at the end of this month.’
Signing the petition, Laurence Arthurs from Manningtree said the name change ‘would obliterate its identity as a hub of East Anglian culture’