Cardi B is back in the spotlight, and this time her latest stunt has left fans either scratching their heads or applauding her creativity.
The 32-year-old rapper, fresh off winning a $24 million civil assault trial, decided to promote her upcoming album in a decidedly old-school way: by hitting the streets—or more specifically, the subway.
In a video released on Friday, Cardi B portrayed herself as a struggling artist trying to sell CDs to commuters, blending humor, absurdity, and a touch of chaos.
A Star on the Subway
Dressed casually in white joggers, a black hoodie, and black slides, Cardi entered the subway car with her long red hair tucked into her hoodie.
“Good evening everybody, I’m trying to sell these CDs, I’m trying to change my life around,” she said, strolling through the sparsely populated train.
She added, half-joking, half-serious: “I used to be a professional ballerina, well, uh, I’m trying to make a better example for my kids.”
Then, turning to potential customers, she pitched her album with her signature humor: “If you could please buy my new album, Am I The Drama, $9.99. We’ve got the vinyl… please support a mother of three.”
When a passenger handed her money, she tucked it into her hoodie and said, “Thank you very much, I really appreciate it,” before walking toward the camera and repeating, “Please support a mother of three September 19, Am I The Drama!”
A Subway Rat Adds Unexpected Drama
The skit didn’t go as smoothly as planned. A subway rat made an unexpected cameo, darting across the station, sending Cardi into a flurry of laughs and exclamations: “Oh my God! I can’t, I can’t, I can’t.”
She ended the clip with a calm plea: “Get me out of here.”
Fans Divided on the Stunt
Social media reactions were split. Some viewers criticized the stunt as desperate. “This is so embarrassing… she looks homeless,” one user wrote.
Another commented, “Cardi B’s subway stunt for Am I The Drama is just another desperate cry for attention. Real artists don’t need to stoop this low.”
Others praised the marketing move as brilliant. “Idc what anyone says, the marketing for this era has literally been GENIUS!” one fan commented.
Another added, “All the haters prove that the rollout strategy is working. Many will copy this approach—you’ll see.”
Cardi B’s First Album Since 2018
Am I The Drama will mark Cardi B’s first album since her 2018 debut, Invasion of Privacy.
Alongside the skit on Instagram, she wrote: “7 more days until I find out if I’m going to lose my home. Buy my album to help me save it.”
Though Cardi has denied financial struggles, the stunt seems to play into persistent rumors about money issues, especially following her divorce from ex-husband Offset.
The couple share three children: Kulture, seven; Wave, four; and Blossom, 12 months.
Balancing Fame, Family, and Fun
Whether fans see the stunt as a marketing masterstroke or a cringe-worthy moment, Cardi B has once again proven her ability to turn everyday scenarios into entertainment.
Between album promotion, parenting three young children, and navigating the public eye, she continues to find ways to keep her career—and her sense of humor—alive.