Canadian Heritage launches Our Community Flag Bearers contest across Canada to celebrate National Flag of Canada Day in 2026

Canadian Heritage launches Our Community Flag Bearers contest across Canada to celebrate National Flag of Canada Day in 2026

Every year, mid-February gives Canadians a quiet but powerful reason to pause and look up.

On February 15, the National Flag of Canada Day returns, marking the moment our red-and-white flag first rose in 1965.

Since then, it has come to represent far more than fabric on a pole — it reflects shared values like democracy, fairness, unity, and a deep sense of belonging.

It’s a day that invites reflection, pride, and participation from coast to coast to coast.


Why 2026 Brings a Sporting Twist

This year’s celebration carries a unique energy.

With Canada set to cheer on its athletes at the 2026 Olympic and Paralympic Games, the theme leans into sport — not just competition, but the spirit behind it.

Athletes who carry the Canadian flag represent dedication, resilience, and teamwork, values that resonate well beyond stadiums and podiums.

Those same qualities live in communities everywhere, and that’s exactly what this year’s celebration aims to highlight.


Shining a Light on Everyday Flag Bearers

To mark the occasion, Canadian Heritage has launched the Our Community Flag Bearers contest, running from January 15 to February 15.

The idea is simple but powerful: recognize ordinary Canadians doing extraordinary things.

Just as Olympic and Paralympic athletes are chosen to carry the flag, this initiative celebrates people who quietly carry their communities every day — neighbours who show up, volunteers who never stop giving, coaches who shape young lives, and newcomers who inspire through perseverance.


How Anyone Can Take Part

Taking part doesn’t require a big ceremony or special access.

Canadians are invited to nominate someone who makes a real difference by completing a short online form and sharing their story.

It’s a chance to publicly say thank you — and as a bonus, both nominators and nominees could receive a Canadian flag.

It’s recognition rooted in gratitude, not spotlight-seeking.


Simple Ways to Celebrate Flag Day at Home and Beyond

There are plenty of meaningful ways to mark National Flag of Canada Day, whether you’re celebrating alone or with your community.

Canadians are encouraged to nominate a local hero, rally friends and family to take part, and help spread the word.

Communities can also light up landmarks in red and white, joining a nationwide illumination effort alongside Parliament, the Senate, and other iconic buildings.

It’s a visual reminder that the celebration is happening everywhere, all at once.


Flying the Flag for Team Canada

With the Olympic Games running from February 6 to 22 and the Paralympic Games following from March 6 to 15, Canadians are encouraged to wave their flags and show support for Team Canada.

Whether at home, in public spaces, or online, it’s another way to connect national pride with shared moments of excitement and unity.


Taking the Celebration Online

For those who prefer digital spaces, Canadian Heritage has created a toolkit packed with posters, social media banners, and virtual backgrounds.

Canadians are also invited to share photos and videos using the hashtag #CanadianFlag, helping the celebration travel far beyond physical borders.

The National Flag of Canada Day website offers even more, including educational and fun content designed especially for young people.


Raising the Flag Together

At its heart, National Flag of Canada Day is about coming together.

It’s about honouring the values Canadians share and the people who live them out every day.

This February 15, the invitation is simple: raise the flag, celebrate one another, and take pride in a symbol that continues to unite the country.

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