Bitcoin has long attracted bold claims, but now a new player is making waves with promises of cheaper mining and a strategy built on stockpiling the cryptocurrency itself. American Bitcoin, a company that has quietly been accumulating digital assets, is officially rolling out its public launch. And at the center of the push is Eric Trump, who appeared on Bloomberg this week alongside Hut 8 CEO Asher Genoot to outline the firm’s ambitions.
Reports reveal the company already controls more than 2,000 Bitcoin, signaling that this is more than just a startup experiment—it’s a serious bet on digital gold.
Mining Big and Mining Cheap
One of the headline claims comes from Eric Trump himself: American Bitcoin says it can mine coins at roughly half the going market cost.
He called the advantage “unbelievable” and framed it as the company’s edge over competitors.
The business model doesn’t stop at mining. According to Trump, the plan is to pair large-scale Bitcoin production with long-term accumulation, essentially turning the company into both a miner and a treasury vault.
“The floodgates are just starting to open,” he said, arguing that institutional adoption is only in its early chapters.
Partnerships and Infrastructure
Hut 8 isn’t just a partner—it’s a major shareholder and the backbone of American Bitcoin’s mining operations.
Genoot explained that the infrastructure includes a Texas wind farm supplying clean energy to power the rigs, which helps keep costs low.
The approach, he stressed, isn’t about expanding recklessly.
Instead, the company will only grow when market conditions make sense, and it plans to time its Bitcoin purchases when prices are favorable.
The goal: balance mining output with strategic buys to maximize long-term gains.
The Treasury Play
At its core, American Bitcoin’s strategy revolves around accumulation.
By mining Bitcoin at a discount and buying more during market dips, the company aims to build a large reserve designed to ride out volatility.
Eric Trump didn’t hold back in describing the asset, calling Bitcoin “the hot asset of our time.”
He pointed to surging demand from Fortune 500 firms, sovereign wealth funds, and even state governments like Texas and Wyoming as proof that institutional interest is growing fast.
Bullish Forecasts and Market Watch
On Bloomberg, Trump also hinted at ambitious price targets, placing himself among the more bullish voices in the crypto space.
Investors will be watching closely to see if American Bitcoin’s claim of mining at half the market cost holds up—if it does, the margins could be enormous and make its accumulation strategy far cheaper than rivals.
With Bitcoin trading above $112,000, the stakes are high.
If American Bitcoin can deliver on both mining efficiency and smart treasury management, it could set itself apart in a crowded field of digital asset players.
A Company Betting Big on Bitcoin’s Future
For now, American Bitcoin is making bold promises, leaning on partnerships, and betting on the long-term future of the world’s biggest cryptocurrency.
Supporters see it as a new model for blending mining with investing, while skeptics are waiting to see if the numbers add up.
Either way, Eric Trump has positioned himself as one of Bitcoin’s most vocal advocates—and American Bitcoin is setting itself up as a company to watch.