Tiger Woods is proving that his influence on golf extends far beyond the fairways.
The 15-time major winner has successfully launched his own golf clothing line, Sun Day Red, in partnership with TaylorMade, and the brand is already raking in revenue faster than anyone expected.
From Nike to TaylorMade: A Bold Move
After ending a 27-year relationship with Nike, Woods teamed up with TaylorMade in May 2024 to create Sun Day Red.
The partnership was designed to bring Woods’ signature style and competitive edge to golf apparel, and it’s paying off.
David Abeles, CEO of both Sun Day Red and TaylorMade, told Front Office Sports that early revenue growth has exceeded all projections.
“Our revenues have grown faster than we ever could have expected. They’re truly remarkable,” he said.
Building a Star-Studded Roster
Sun Day Red didn’t waste time establishing a presence on the PGA Tour.
The brand signed its first ambassador, Karl Vilips, in February 2025.
Vilips went on to win the Puerto Rico Open in March and currently sits at No. 137 in the Official World Golf Ranking.
Looking ahead, Sun Day Red is actively seeking additional players to join the team.
“We’re absolutely working with more tour players to determine who can fit that criteria and those brand standards,” Abeles said.
He hopes to build a roster reminiscent of TaylorMade’s lineup, which includes top golfers like Scottie Scheffler, Rory McIlroy, Tommy Fleetwood, and women’s World No. 2 Nelly Korda.
Women’s Line on the Horizon
Later this year, Sun Day Red plans to debut its first women’s collection.
Abeles expressed excitement about adding elite female talent to the brand, signaling a commitment to growing beyond a male-dominated market.
Premium Pricing Matches Premium Branding
Sun Day Red made its initial mark online in 2024 and then expanded to select retail outlets like private golf clubs and luxury resorts.
The merchandise has drawn attention for its high price points: polo shirts range from $115 to $150, hoodies go for $200, shorts for $135, pants for $165, and hats for $50.
Tiger Woods: The Face of the Brand
Woods has been actively modeling the brand himself, wearing Sun Day Red apparel both on the course during tournaments and casually at TGL matches.
The line’s name is a nod to Woods’ signature red outfits worn on Sundays, the final day of tournaments—a tradition inspired by his mother, Kultida, who believed the color gave him strength and confidence.
Life After the Green
Though Woods recently turned 50 in December 2025 and has stepped away from full-time professional play, his influence remains strong.
He hasn’t competed in a full four-round tournament since the 2024 Masters and is currently recovering from his seventh back surgery, a disc replacement performed in October.
Despite these challenges, Woods continues to cement his legacy off the course, both as a brand ambassador and entrepreneur.
A Billion-Dollar Legacy
Even as his competitive career winds down, Woods’ financial success is undeniable.
Forbes estimates his net worth at $1.3 billion as of June 2025, underscoring his ability to pivot from athlete to business mogul while maintaining his iconic status in the sport.
Sun Day Red is more than a clothing line—it’s a continuation of Woods’ brand, blending style, performance, and tradition, and showing that even after decades on the tour, Tiger still knows how to command attention.
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