In an unexpected twist of social media fame, a South African musician is turning heads online for his striking resemblance to pop superstar Justin Bieber.
But this isn’t just about looks—he can actually sing too.
James Sweetnam, hailing from Greytown, has recently gone viral on TikTok, leaving fans in Mzansi doing double-takes at every clip he posts.
From his hairstyle to his swagger, many are convinced they’re seeing a mini-Bieber in their feeds.
TikTok Fame Comes Knocking
Initially, James didn’t see the resemblance himself. “I don’t see it,” he admitted in earlier posts.
But now, he’s fully leaning into his viral status, even performing covers of Bieber’s hits with a playful South African twist.
One example has him changing lyrics from “In the City” to “In die Dorpie,” adding a local flavor that fans can’t get enough of.
His TikTok handle, @jamessweetnam1, has been buzzing with interactions as followers comment on his uncanny similarity to the global pop star.
Who is James Sweetnam?
Unlike Justin Bieber, who skyrocketed to fame as a teen, James discovered his passion for music later in life while studying at the University of Cape Town.
During the COVID-19 lockdown, he honed his skills—writing, recording, and performing his own songs.
James now performs at gigs across South Africa, drawing inspiration from a mix of genres including rock, funk, and R&B.
While his Bieber-like looks might be what drew people in, his musical talent is what keeps them coming back for more.
Fans React to the Doppelgänger
People online are having fun debating the likeness. Some are convinced it’s uncanny, while others see just a hint of Bieber in James’s features.
Social media is abuzz, with many leaving comments or even reaching out via WhatsApp to share their thoughts.
Do you see the resemblance? Fans are encouraged to weigh in, and James is clearly enjoying every bit of his new fame.
