Post Malone is proving that he’s more than just a chart-topping artist—he’s a style icon in his own right.
On Tuesday, the “Wow” singer turned heads by starring in Skims’ latest men’s collection campaign, showing off his rugged look and fit physique.
The 30-year-old single dad took to social media to debut the brand’s fresh line, blending comfort with an outdoorsy edge.
Showcasing Skims Cotton and Realtree Camo
The company, founded by Kim Kardashian, highlighted Post’s role in debuting “our signature SKIMS Cotton and new Heavyweight Fleece fabrication in official Realtree camo print.”
True to form, Malone wowed fans with his tattooed chest while modeling camo briefs and a white cowboy hat amidst a scenic outdoor backdrop.
In one playful shot, he even sported the versatile underwear while gathering firewood, combining rugged charm with Skims’ signature comfort.
Fans were quick to react, with comments like, “That camouflage is so incredible even I can’t see it,” and a simple “Omggggg” echoing the excitement.
Malone’s toned look comes after a significant transformation—he shed around 60 pounds in 2023 and has kept it off, making shirtless moments a staple during his live performances, including stops on the Big Ass World Tour with Jelly Roll.
From Cowboy Hats to Horseback Riding
Post Malone’s campaign wasn’t just about underwear.
He showed off his cowboy side, donning a 100-percent cotton white T-shirt with dark blue jeans in a series of snaps.
Another image captured him relaxing in a camo T-shirt while perched on a fence, radiating laid-back charm.
Fans couldn’t get enough, writing, “What we didn’t know we needed!!!” and dubbing him the “HOTTEST COWBOY.”
Even Kate Hudson chimed in with a playful, “Post-ing up! (sorry couldn’t help myself).”
Fishing, Tan Lines, and Skims Hype
The campaign also embraced Post’s love for the outdoors.
A video from the shoot showed him confidently sitting atop a horse, delivering the tagline, “Everybody’s wearing Skims.”
Elsewhere, the Cooped Up artist enjoyed some shirtless fishing while sporting knee-length fleece shorts, giving fans plenty of reasons to gush.
Comments ranged from “Okayyyy Posty!!!!” with heart-eye emojis to, “okay my man needs this collection.”
Skims Teases Collection Launch
In true Skims fashion, the brand is building excitement before the line hits stores.
Fans can get their hands on the new men’s collection starting Thursday at 10 am ET / 7 am PT, just in time to add a little Post Malone flair to their wardrobe.
