Aaron Nosbisch, the 31-year-old founder of cannabis and mushroom-infused drink company Brez, has found a way to turn a rather unusual incident into a LinkedIn story—and even a business opportunity.
Last week, Nosbisch was arrested on Palm Beach, Florida, after beachgoers spotted him skinny dipping in the early morning hours.
Naked on the Beach and Facing the Law
At 9:07 a.m., police responded to calls about a naked man on the sands of Palm Beach.
They found Nosbisch sitting by the ocean after taking a spontaneous swim, which he said he had done since his high school days.
Despite his explanation, officers arrested him for indecent exposure.
The case concluded quickly when a judge dismissed the charge on the condition that Nosbisch pay a $100 fine and attend a three-hour class.
No conviction was recorded, but that didn’t stop Nosbisch from turning the incident into a public narrative.
From Legal Trouble to LinkedIn Inspiration
Nosbisch posted a reflective message on LinkedIn, framing the arrest as a lesson in life and humility. “It was Sunday. The beach was empty.
I went for an early morning swim and, in a spontaneous moment of freedom, decided to go skinny dipping in the ocean,” he wrote.
He emphasized that there was no harmful intent, describing the incident as “just a lapse in judgment in a moment meant to be lighthearted and free.”
Following a familiar pattern among executives, he acknowledged his mistake while subtly linking it to his brand: “I take full responsibility.
I’m not proud of it, but I’m not hiding from it either.
This moment doesn’t define me or the values we hold—how we show up every day does. Lesson learned.”
Turning a Mugshot Into Merchandise
Nosbisch didn’t stop at words. This week, he launched T-shirts featuring his mugshot, further blending apology with promotion.
“I’m more committed than ever to our mission of reducing human suffering and maximizing human potential,” he wrote.
“Turning a moment into momentum. Merch link in below, bio, and pinned comment.”
Proceeds from the T-shirt sales are set to go to the Equal Justice Initiative, a nonprofit focused on fairness and humanity in the justice system, giving the stunt a socially conscious spin.
Marketing Stunts and Early Ambitions
This isn’t the first time Nosbisch has turned unusual situations into publicity.
He once flipped a coin to decide whether to refund a $500 order and has promoted Brez through feel-good film moments run as ads.
A Palm Beach native, Nosbisch still lives in his $1 million bungalow and claims to have started his first business at the age of 13.
His latest escapade combines his entrepreneurial flair with a knack for turning headlines—even legal trouble—into brand-building moments.