Arsenal manager Mikel Arteta is branching out beyond the pitch after landing a surprise role with sportswear giant Under Armour.
The 43-year-old Spaniard has been appointed global ambassador and director of performance, a position he will juggle alongside managing the Gunners.
Combining Football Expertise With Sports Innovation
Under Armour revealed that Arteta will contribute to product development, talent identification, and leadership across the brand’s global operations.
The company highlighted his ability to bring elite tactical insight and a relentless drive for performance to their vision.
Arteta himself expressed enthusiasm for the partnership, saying, “This collaboration is the perfect opportunity to work with a partner committed to helping young athletes improve.
I’m passionate about giving the next generation of footballers a platform to succeed.”
Shared Values and Ambitions
The Arsenal boss emphasized that he and Under Armour share a mentality of constantly striving for improvement and innovation.
“We’re both committed to finding new ways to disrupt the game at the top level,” Arteta said.
“Our values in pursuing greatness are closely aligned, and together I’m confident we’ll achieve remarkable things in football.”
Arsenal Look to Build on Past Success
The timing of the announcement is significant, coming just days before the Premier League kicks off.
Arsenal aim to improve on three consecutive second-place finishes, starting their 2025-26 campaign with a trip to Old Trafford to face Manchester United on Sunday.
Major Squad Investment
Arteta’s squad has undergone a major overhaul this summer, with the club spending £208 million on new signings.
Among the headline acquisitions is striker Viktor Gyokeres, who joined for £64 million.
Arsenal have also bolstered the team with Noni Madueke, Martin Zubimendi, Kepa Arrizabalaga, Christian Norgaard, and Cristhian Mosquera, signaling serious intent for the upcoming season.
Balancing Dual Responsibilities
While managing Arsenal remains Arteta’s primary focus, his role with Under Armour allows him to blend his football expertise with sports innovation, guiding young talent while shaping performance-focused products on a global scale.
It’s a bold move for the manager and a unique opportunity to influence the game off the pitch as much as on it.