Santa Monica lit up last night as Selena Gomez unveiled the long-awaited debut fragrance from her Rare Beauty brand — and she did it in head-turning style.
The event, filled with influencers, celebrities, and close friends, marked a new chapter in Selena’s already multi-faceted career.
A Look That Shimmered
The 33-year-old singer and actress made an entrance in a sparkling white halter neck midi dress that hugged her petite frame perfectly.
She paired the outfit with white strappy heels, elegant pearl earrings, and a sleek bun — a timeless, polished look that fit the occasion flawlessly.
Star-Studded Celebration
The launch party drew a lively mix of guests, including singer Becky G and familiar faces from Love Island USA.
On Instagram, Selena shared her joy with fans:
“Everyone smelled so good last night. Lol, but thank you for your love on this one.
Nearly 5 years of work, and it somehow feels like we’re just getting started. I’m so excited for what’s in store!”
The Scent Behind the Hype
Rare Beauty’s first perfume is a warm gourmand blend, layering notes of caramel, vanilla, pistachio, and sandalwood.
Critics have praised it for its balance — feminine yet sophisticated, inviting without being overpowering.
The fragrance is priced at about $75 (around R1,500) for a 50ml bottle, with a travel-size option at $30 (around R600), making it accessible for fans eager to add a touch of Selena’s style to their daily routine.
Balancing Business and Personal Milestones
This perfume launch is just one of the many things Selena has on her plate.
She’s also preparing for her wedding and promoting the upcoming season of Only Murders in the Building.
Selena and her fiancé, Grammy-winning producer Benny Blanco, got engaged in December 2024.
Benny’s proposal came with a stunning marquise-cut diamond ring valued at around $225,000 (about R4.5 million).
A Wedding Menu with a Twist
While many brides opt for an elaborate wedding cake, Selena has something more personal in mind — her Nana’s biscuits and gravy as a dessert.
“That sounds like dessert to me,” she joked, adding that she’d like a small cake just for the couple to freeze for later.
Love in Music and Life
Selena and Benny’s connection extends beyond romance into their music.
Their first collaborative album, I Said I Love You First, was released in March 2025, blending their creative talents.
Continuing to Inspire
From music to acting, entrepreneurship to her personal life, Selena Gomez continues to inspire fans with her authenticity and joy.
Whether she’s launching a perfume, planning a wedding, or creating music, she does it all with a sense of heart and individuality that resonates far beyond Hollywood.