With Philadelphia’s startup ecosystem gaining serious momentum, one venture studio is taking a bold step to strengthen its presence and support for early-stage founders.
United Effect Ventures (UEV), a well-regarded venture capital studio and incubator based in the city, has brought a new powerhouse into their leadership team.
Paula Fontana Joins UEV as Chief Marketing Officer
UEV has officially welcomed Paula Fontana as its new Chief Marketing Officer, a move that’s expected to turbocharge its marketing strategy and brand identity.
Paula is no stranger to innovation, having worked across the entire startup journey — from pre-seed ventures to scaling growth-stage companies.
Her track record spans some of the most cutting-edge sectors today, including artificial intelligence, cybersecurity, resilience, and frontier technology.
At UEV, she’s stepping into a role focused on shaping the company’s brand evolution, enhancing its founder-first initiatives, and deepening its presence in the regional innovation landscape.
A Leader Rooted in Strategy and Innovation
Beyond her new role at UEV, Paula brings a wealth of experience from other leadership seats.
She currently sits on the Board of Directors at iluminr and is also the founder of her own advisory company.
Through that platform, she guides organizations through complex AI transformations and helps them adapt go-to-market strategies for fast-changing environments.
Her combined experience in both strategic growth and innovation makes her a perfect fit for UEV’s mission: empowering B2B startups to move faster and smarter.
What United Effect Ventures Is All About
United Effect Ventures isn’t your typical VC firm.
It operates as both a venture studio and startup incubator, focusing on early-stage B2B tech startups.
Its goal is to help entrepreneurs go from idea to execution without getting lost in the usual hurdles that slow many down.
The company offers a well-structured support system through its Fast Start Platform, Enrichment Program, and Origination Venture Fund.
These tools give founders access to early-stage capital, operational support, and real-world advice designed to help them build with confidence, validate their ideas, and scale sustainably.
What’s Next for UEV?
With Paula Fontana now onboard, UEV looks set to enhance not only its brand but also the resources it delivers to founders navigating today’s fast-paced tech landscape.
As Philadelphia rises as a tech innovation hub, this appointment signals UEV’s commitment to staying ahead of the curve and backing ventures that are ready to reshape the future.