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Anyone who’s been to a major sports game or concert knows the Kiss Cam — that beloved, awkward, and often hilarious big-screen tradition that never fails to surprise the crowd.

But this week in Boston, it wasn’t a couple of teenage sweethearts or an older married pair who stole the show.

It was a billionaire tech CEO and his colleague caught in a very eyebrow-raising moment during a Coldplay concert.

Tech CEO and HR Chief Share a Cringe-Worthy Moment on the Big Screen

During Coldplay’s Tuesday night show at Gillette Stadium, the Kiss Cam panned to none other than Andrew Byron, the CEO of AI startup Astronomer.

Sitting right next to him was his company’s HR chief, Kristin Cabot.

Sounds innocent enough — except Andrew had his arm casually draped around Kristin when the camera found them, and what happened next set off a social media firestorm.

Both Andrew and Kristin panicked. She turned her back. He ducked.

And before they could even gather themselves, Coldplay frontman Chris Martin chimed in with the most cheeky comment of the night: “Oh look at these two! Either they’re having an affair, or they’re just very shy.”

Cue the Internet losing its collective mind.

Internet Runs Wild as Speculation Mounts

Needless to say, the footage quickly went viral, with people dissecting every movement, expression, and reaction from the pair.

It wasn’t long before memes and hot takes started flooding social platforms.

And while Andrew and Kristin did their best to stay low-key, it only fueled the speculation more.

Kiss Cam Blunders Have a History of Going Viral

Of course, this isn’t the first time a Kiss Cam moment has turned into viral gold.

Whether it’s a misunderstanding, awkward refusal, or just outright chaos, these unexpected snippets from live events have given us some unforgettable pop culture moments over the years.

Olivia Rodrigo’s “Oops” Moment in Sydney

Back in November, pop star Olivia Rodrigo had a cringey mishap of her own.

Performing in Sydney, she spotted two fans in the crowd and asked them to kiss on camera — only to realize they were siblings.

Mortified, Olivia yelled, “Oh s**t, never mind! She’s your sister? Wow, let’s pretend that didn’t happen!”

Michael Fassbender and Alicia Vikander Keep It Awkward at the BAFTAs

Then there was that painfully tense moment at the 2016 BAFTAs.

Actors Michael Fassbender and Alicia Vikander, who had just started dating, flat-out refused to kiss when the camera zoomed in.

Their icy reaction was so uncomfortable, the BBC actually cut it from the final broadcast.

The “My Sister” Sign That Saved the Day

And who could forget the University of Minnesota student who came prepared? Adam Mart

The crowd (and internet) loved it.

Bryan Cranston and Julianne Moore Lean Into the Laughs

Some celebrities, though, lean into the silliness.

At the 2016 BAFTAs, Bryan Cranston and Julianne Moore took the Kiss Cam game to the next level, pulling off a hilariously staged and steamy kiss that became one of the night’s standout moments.

Harry Styles and James Corden Share a Friendly Smooch

Leave it to Harry Styles and James Corden to turn a joke into a viral moment.

During a lighthearted TV segment, the two pals shared a dramatic on-camera kiss that had fans howling — and showed just how far people will go for a laugh.

When Kiss Cams Go From Sweet to Savage

There have also been plenty of more dramatic moments.

Like the woman who got ignored by her boyfriend when the camera turned to them — and decided to kiss the guy sitting next to her instead.

Or the woman who, after being rejected twice by her date, gave him a good whack with her handbag. The drama doesn’t end there.

Vanessa and Zac’s Iconic Kiss Cam Memory

Remember Zac Efron and Vanessa Hudgens during their High School Musical days? At the 2010 MTV Movie Awards, their kiss had fans swooning.

Sadly, it turned out to be one of their last public appearances as a couple — they split up a few months later.

Even Mascots Are Getting in on the Action

And in one of the most over-the-top Kiss Cam moments, a woman’s boyfriend ignored her — so the team mascot swooped in, dumped her drink on the guy, picked her up, and carried her off into the stands. Talk about stealing the show.

When Celebs Have a Little Too Much Fun

We’ve seen some passionate on-stage smooches too.

Rebel Wilson and Eddie Izzard, for example, locked lips at the 2026 BAFTAs in a way that left everyone gasping.

Meanwhile, Will Ferrell once tried to kiss his wife on Kiss Cam — and got a sweater in the face for his trouble (don’t worry, she changed her mind a moment later).

And then there’s Matthew Perry planting a surprise kiss on Doris Roberts at the Emmys.

She later joked he was a good kisser but never called her back. Classic Chandler.