In recent days, a surprising trend has taken over social media, with users burning their Labubu toys amid wild rumors linking the cute collectibles to something far darker.
What started as a strange whisper on platforms like TikTok and X (formerly Twitter) has quickly turned into a viral frenzy.
TikTok Users Torch Labubu Toys Over Demon Possession Fears
One TikTok creator, @jessicavibezx, made waves when she posted a video showing herself setting fire to her Labubu plush over a bonfire.
She warned viewers, “Don’t buy Labubu—they’re cursed and will ruin your life.”
This video alone has racked up thousands of views, sparking a wave of similar actions from others who now fear the toys.
Labubu and Pazuzu: The Demon Connection Theory
On X, many users are diving deep into the idea that Labubu dolls are linked to Pazuzu, an ancient demon known from Mesopotamian mythology.
Pazuzu, famous for appearing in horror films like The Exorcist, is described as having a humanoid body with the head of a lion or dog, four wings, and clawed limbs.
Social media users point out striking similarities between the demon’s fearsome visage and the toy’s design, particularly Labubu’s wide, toothy grin and distinctive ears.
Some posts claim, “Labubu isn’t just a toy, it’s a cult. A plush vessel for Pazuzu.
Bringing one home, especially for a child, means signing a pact.”
Others warn, “Labubu equals Pazuzu—don’t invite demons into your house.”
Pop Mart’s Popular Toy Series Faces Unexpected Backlash
Despite the creepy rumors, Pop Mart—the company behind Labubu—has been thriving.
According to Bloomberg, Pop Mart’s market value surged to $40 billion, fueled by skyrocketing sales.
The company reported first-half revenue growth of over 200% and profits jumping 350%.
Labubu, designed by Hong Kong artist Long Jiasheng (also known as Kasing Lung), has been part of Pop Mart’s lineup since 2019.
However, the toys exploded in popularity during 2024, becoming a viral sensation initially in Asia and then worldwide, boosted by celebrity endorsements and social media buzz.
From Cute Collectibles to Controversial Icons
What started as a fun, designer toy has now turned into an online sensation for all the wrong reasons.
Whether these demon possession rumors hold any truth or are just an internet myth remains to be seen—but for now, Labubu collectors are caught between fascination and fear.