Some films don’t just show you a place — they make you feel like you’ve lived there.
That’s exactly what Feeling J’Bay, the new short documentary by Corona Studios, does for Jeffreys Bay.
Premiered during the opening ceremony of the 2025 Corona Cero Open J-Bay, the film doesn’t just spotlight the waves — it celebrates the soul of the town, the stories of its people, and the magic that floats in with the sea spray.
A Story Beyond Surfing
While Jeffreys Bay is famous across the globe for its world-class waves — especially the legendary Supertubes break — Feeling J’Bay is about so much more than just surfing.
It captures what happens when nature, identity, and community collide in one powerful place.
From dolphins gliding through morning surf to the echo of handmade boards hitting water, the film immerses viewers in the rhythms of this beloved town.
A Town Shaped by the Wave
Once just a sleepy farm town, Jeffreys Bay slowly transformed into one of the planet’s most iconic surf destinations.
But even as it rose to fame, its heart remained in the sea — and in the people who live beside it.
That heart is exactly what Feeling J’Bay explores through stunning aerial shots, raw local interviews, and historical clips that tell the town’s story from every angle.
Local Legends Share Their Truth
Among those featured is professional surfer Joshe Faulkner, who opens up in the film:
“I grew up with this wave right outside my door.
It taught me everything — discipline, joy, belief… Seeing our stories told like this reminds me that J-Bay is bigger than any one surfer. It’s a feeling that belongs to all of us.”
That feeling, director Peri vP explains, was the heartbeat of the entire project.
He describes the film as “an ode to the magic and intrigue of this iconic wave and the community around it.”
Community, Culture, and Connection
This wasn’t just a promotional project. Feeling J’Bay was part of Corona’s 100-year celebration and their new global partnership with the World Surf League (WSL) to promote their 0.0% alcohol beer, Corona Cero.
The premiere itself, held at Casa Corona overlooking the Supertubes, was followed by a traditional Xhosa dance and blessing ceremony on the shoreline — a moving tribute to the town’s culture and roots.
The film also features familiar faces like surfing legends Jordy Smith and Mike February, surf pioneer Cheron Kraak, and writer-freediver Amal Perrotin, alongside surf coach and Corona content creator Wade Schouw, who’s helping shape future generations through surf and skate culture.
More Than Just a Movie — It’s a Tribute
Melanie Nicholson, Head of Brand at Corona South Africa, summed it up beautifully:
“There are few breaks on earth that carry the soul of surfing like Jeffreys Bay… This film is an invitation to reconnect with nature, community, and those golden-hour moments that remind us why we fell in love with the ocean in the first place.”
But Feeling J’Bay isn’t just a one-time tribute.
The entire 2025 Corona Cero Open J-Bay event is rooted in giving back to the town — from surf workshops to collaborations with local vendors.
“Every aspect has been shaped with the community, not just for it,” Nicholson added.