As tennis fans around the world tune in to watch Taylor Fritz battle Carlos Alcaraz in a hotly anticipated Wimbledon semifinal, someone else is drawing just as much attention from the sidelines — Morgan Riddle, Fritz’s girlfriend and fashion influencer.
But Morgan’s story is more than just a tale of cheering from the player’s box.
The Fashion Influencer Who Took Over Tennis
Morgan Riddle, 27, is not just dating a top tennis player. She’s become a brand of her own.
With her stylish courtside outfits and online presence, Morgan has turned into one of the most recognisable faces in the sport, despite not picking up a racket herself.
Even the All England Club took notice, inviting her to host a tennis-fashion inspired digital series called Wimbledon Threads.
It’s a major move that further cements her role as a leading figure in what she proudly calls the “global fashion spectacle” that Wimbledon has become.
Not Just a Pretty Face in the Player Box
While some tennis purists have rolled their eyes at her social media posts and bold fashion statements, Morgan insists she’s here to make a difference.
She’s openly embraced the term “WAG,” reclaiming it as a title of power, not passivity.
And she’s pushed back against critics who claim she’s riding Fritz’s coattails, arguing that her content brings a younger, largely female audience to the sport.
From Minnesota to Centre Court Fame
Raised in a hockey-loving household in Minnesota, Morgan says her dreams of working in media were sparked by the show Ugly Betty.
She later moved to New York, earned an English degree with honors from Wagner College, and began her career in real estate and media production.
Now a self-employed content creator, she manages a growing audience of over a million followers across TikTok, Instagram, and YouTube.
Her videos range from behind-the-scenes access to fashion-themed match-day looks and day-in-the-life vlogs from the tennis tour.
Stirring Controversy Courtside
Morgan’s journey hasn’t been without criticism.
She came under fire for a cryptic Instagram post after a heated match between Fritz and Alexander Zverev, which fans interpreted as a dig referencing past allegations against Zverev. She later deleted the post.
She’s also been challenged for seemingly overshadowing female players who have both fashion flair and professional standing, such as Coco Gauff and Naomi Osaka, who some felt were better suited to host Wimbledon fashion content.
Relationship Goals and Shared Ambitions
Despite the criticism, Morgan and Taylor have maintained a strong bond since getting together during the early months of the pandemic.
Morgan says the two share a vision: to make tennis more relevant and appealing to younger generations.
Taylor has credited her with helping him stay focused and healthy, noting that his rise in rankings — from No. 24 to the current No. 5 — aligns with the years they’ve been together.
Turning Scrutiny Into Strength
Morgan has remained candid about the backlash she faces.
She’s spoken out about the judgment from older tennis WAGs and social media trolls alike.
She argues that dismissing influencers and WAGs is often rooted in misogyny and a failure to appreciate the emotional labor and commitment behind supporting a partner in a high-pressure, high-visibility sport.
Jet-Setting, Creating, and Dream-Chasing
The couple travels extensively, spending up to 30 weeks a year on the road together.
For Morgan, this life has been a dream come true — a stark contrast to her modest upbringing.
Her content reflects this, showing a blend of aspirational fashion, travel, and a deep immersion into the world of tennis.
Morgan’s not just in it for the aesthetics, though. She’s building something lasting.
Whether it’s through Netflix appearances, editorial features, or behind-the-scenes storytelling, Morgan is shaping a new type of visibility for tennis partners.
A New Era for Tennis Culture
Whether you see her as a disruptor or a breath of fresh air, Morgan Riddle is undoubtedly changing how the tennis world sees its sidelines.
With her confidence, style, and unapologetic presence, she’s turned the spotlight on herself — and isn’t afraid to stay there.