If you’re a small business owner trying to figure out how to attract more customers, get better at selling online, or simply run things more efficiently—there’s good news.
A free skills training programme is here to help you level up with the tools and know-how you actually need.
Practical Tools for the Real-World Challenges Entrepreneurs Face
Running a business today means navigating everything from digital marketing to artificial intelligence—and that’s where the Skills for Business programme comes in.
This initiative is tailor-made for small and medium-sized businesses looking to sharpen their skills in key areas like AI, digital marketing, and e-commerce.
Instead of generic advice, it focuses on real, hands-on training that shows you exactly how to apply these skills to your business and start seeing results.
Built on a Track Record of Success Across Africa
This programme isn’t starting from scratch.
It builds on the momentum of Google’s Hustle Academy Business Bootcamp, which has already helped over 15,000 SMEs across Africa since it launched in 2022.
And now, the programme is even stronger thanks to HP LIFE’s library of over 30 self-paced training modules, available in eight different languages.
Whether you prefer learning online, on your phone, or even offline, it’s all accessible.
Learn from Experts and Get Your Hands Dirty
The programme isn’t just about reading or watching videos—it’s designed to be as interactive and practical as possible.
You’ll get access to expert-led virtual workshops and hands-on learning modules that help you:
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Use AI to improve productivity
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Master the basics of digital marketing
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Start or strengthen your e-commerce business
It’s the kind of learning that helps you attract more customers, work more efficiently, and grow your brand online.
How to Join and What You’ll Get
If you’re ready to take the next step, you can sign up for a free 3-hour virtual training session that covers everything from AI and digital marketing to launching an online store.
Plus, after completing the session, you’ll unlock three bonus self-paced courses focused on things like finding funding and improving customer experience—extra tools to help you grow faster and smarter.