At a time when Texas families were battling devastating floods and the death toll kept rising, MyPillow CEO Mike Lindell chose a very controversial path—using the natural disaster as a promotional opportunity to boost pillow sales.
His approach?
Encouraging customers to buy pillows using the promo code ‘Texas’, while claiming part of the proceeds would be sent to Samaritan’s Purse, a non-profit involved in flood relief.
But critics online weren’t buying it.
Many accused Lindell of trying to profit from tragedy rather than offering meaningful help.
“We’re Helping—Buy a Pillow!” Lindell Tells Viewers
During an appearance on Steve Bannon’s War Room podcast, Lindell made his pitch sound like a win-win: “You guys, we’re helping out the flood victims here in Samaritan’s Purse… MyPillow does that for all the tragedies across this country.”
He framed the pillow purchases as a way to indirectly donate, rather than giving directly to relief organizations.
He added, “You guys have helped MyPillow. So it’s a win-win-win.”
But many saw it as tone-deaf at best, and opportunistic at worst, especially considering the scale of devastation in Texas and the rising number of fatalities.
Promo Code Sparks Questions and Backlash
Soon after Lindell’s podcast pitch, RawStory reported that the promo code ‘Texas’ was live on MyPillow’s website.
The Daily Mail reached out to Lindell’s team to clarify just how much of the money actually makes it to the charity—and how that process is being handled—but no details have been confirmed yet.
Social media didn’t hold back.
Accusations of “disaster profiteering” and “exploitation” flooded the comments.
Many users felt Lindell was leveraging a heartbreaking situation to sell products rather than showing genuine concern for victims.
Legal Troubles Continue to Haunt the MyPillow CEO
As if that wasn’t enough controversy, Lindell’s legal issues have only gotten worse.
Last month, a jury found him guilty of defaming a 2020 election worker—Eric Coomer—and ordered him to pay $2.3 million in damages.
Lindell had publicly labeled Coomer a “traitor” and linked him to false election conspiracy theories.
Adding to the drama, the lawyers representing Lindell in his defamation lawsuit are now facing serious penalties.
Each has been fined $3,000 for filing court documents that were riddled with errors and misleading citations—many of which appear to have come from AI tools.
Court Blasts Lindell’s Lawyers for AI Errors
U.S. District Judge Nina Y. Wang called out attorneys Christopher I. Kachouroff and Jennifer T. DeMaster after they submitted a poorly researched motion filled with inaccuracies, misquotes, and even references to cases that didn’t exist.
Kachouroff admitted to using AI to check the document but failed to review it himself.
“I personally did not check it. I am responsible for it not being checked,” he confessed in court.
This only added to the perception that Lindell’s legal team is disorganized—and possibly desperate—as the CEO fights multiple court battles tied to his repeated election fraud claims.
Lindell Doubles Down on False Election Claims
Despite the growing backlash, Lindell remains firm in his stance.
During the two-week trial that led to his defamation verdict, he continued pushing the widely debunked idea that the 2020 election was stolen from Donald Trump.
The jury found Lindell responsible for two specific defamatory statements against Eric Coomer—one in May 2021 and another in April 2022.
However, they cleared him of eight other allegations tied to statements made by other guests on his media platform, FrankSpeech.
Taking Election Conspiracies All the Way to the White House
In a twist of political access, Lindell recently revealed he met privately with Donald Trump in a closed-door session at the White House.
His goal?
To address a tax regulation that affects small businesses like his.
During the pandemic, Lindell benefited from a government program that rewarded companies for keeping staff on payroll.
But now, he claims changes to IRS rules are creating unnecessary tax confusion.
His pitch to Trump?
Fix it from the top down—so businesses won’t have to redo their tax returns.
“It’s just a big mess,” Lindell told the Daily Mail.
“Why would you want the whole country to go back and redo all those returns?”
What Lies Ahead for Mike Lindell?
Between marketing missteps, defamation lawsuits, AI-fueled legal chaos, and controversial political meetings, Mike Lindell’s story continues to spiral in unexpected directions.
His latest flood-relief campaign may have been intended as goodwill—but the backlash suggests the public isn’t seeing it that way.
As legal fees mount and public trust dwindles, one question remains: Can Lindell rebuild his reputation, or has MyPillow’s outspoken CEO finally pushed the limits too far?