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Kate Middleton strengthens royal fashion influence by supporting women-led British brands across London and Norfolk

Kate Middleton
Kate Middleton

Kate Middleton may be praised worldwide for her sophisticated style, but there’s more to her fashion than beautiful dresses and tailored coats.

Behind the timeless elegance is a loyal team of designers, creatives, and close friends who quietly influence and shape her look.

From the brands she champions to the interiors of her royal homes, Kate’s choices are deeply personal—rooted in meaningful relationships and artistic appreciation.

With a background in art history and a genuine love for design, the Princess of Wales surrounds herself with people who inspire her—and whose work she proudly supports.

Let’s take a look at the women behind the wardrobe and the friendships that give her fashion its heart.


Rosie van Cutsem: Royal Ties and Countrywear with Style

Rosie van Cutsem is more than a designer in Kate’s style circle—she’s practically family.

She co-founded Troy London with her sister Lucia Ruck Keene, a brand that’s all about elevated British countrywear.

Think functional, stylish pieces made for rainy walks in the countryside or royal family retreats.

Rosie married William van Cutsem—Prince William’s longtime friend—in 2013, with the Prince serving as an usher at the wedding.

William van Cutsem also grew up at Anmer Hall, now home to the Wales family, and is godfather to Prince George.

Kate has worn Troy London many times, including their olive green Tracker Utility Jacket and the Brora x Troy London Fair Isle Sweater.

The brand is rooted in British-made craftsmanship and timeless design—just like Kate’s personal aesthetic.


Emilia Jardine-Paterson: A Friendship That Goes Way Back

Kate and interior designer Emilia Jardine-Paterson have known each other since their teenage years at Marlborough College.

Emilia was there through the ups and downs, even whisking Kate away to Ibiza during her brief split from Prince William in 2007.

Their bond has only grown stronger over the years.

Emilia is now one of Prince George’s godparents and is believed to have helped with the interior design of Anmer Hall.

Her eye for texture, fabric, and detail fits perfectly with Kate’s design sensibilities.

Emilia’s husband, David Jardine-Paterson, comes from a prominent Scottish family with historical ties to the Jardine banking empire in Hong Kong—and fun fact: his brother once dated Pippa Middleton for four years.


Lady Natasha Rufus Isaacs: Fashion with a Purpose

Lady Natasha Rufus Isaacs, who co-founded Beulah London with Lavinia Brennan, is another cherished friend in Kate’s inner circle.

She’s also the wife of Kate’s former boyfriend, Rupert Finch—a very royal twist!

Natasha’s father, the Marquess of Reading, is close to King Charles, and she’s known Prince William since childhood.

Her brand, Beulah London, isn’t just stylish—it’s mission-driven.

It donates 10% of its profits to help survivors of human trafficking, giving the brand a meaningful purpose beyond fashion.

Kate is a big fan. She owns at least eight Beulah dresses and has worn them on multiple royal engagements.

The label’s classic silhouettes and ethical roots align perfectly with the Princess’s values.


Daisy Knatchbull: Power Tailoring on Savile Row

Daisy Knatchbull broke barriers when she opened The Deck—now rebranded as Knatchbull—the first women-only tailoring house on Savile Row.

It was a bold move that paid off, drawing in style editors and refined dressers, including Kate herself.

Daisy is no stranger to royal circles. Her great-grandfather was the 1st Earl Mountbatten of Burma (yes, that Mountbatten), and her father runs Curzon cinemas.

She’s friends with both Prince William and Kate.

Recently, the Princess wore a silk ruffled blouse by Knatchbull underneath a Victoria Beckham suit at the British Fashion Awards.

It was a subtle nod to Daisy’s blend of traditional tailoring and soft femininity—a match made for Kate’s wardrobe.


More Than Style—A Reflection of Loyalty and Taste

What makes Kate’s style so admired isn’t just how she wears clothes—it’s the intention behind every choice.

Whether she’s wearing a British-made coat or redecorating a royal residence, she does it with an eye for quality and a heart for the people behind the work.

Her fashion circle isn’t just about trends; it’s about trust, loyalty, and shared values.

And that’s what gives her timeless style its quiet power.