After a long six-year hiatus, Victoria’s Secret is making a glamorous comeback with its iconic fashion show scheduled for Wednesday.
The brand is moving away from its previous “woke” rebranding, returning to the glitzy, sexy runway the world remembers.
A source told the Daily Mail the focus will be on elegance and beauty rather than shock value.
“They want the runway to sizzle again,” the insider explained. “This is about women looking their best and creating something visually stunning.
They also need to boost sales, so the glamour has to be front and center.”
Stars and Angels Returning to the Runway
Victoria’s Secret has announced a star-studded lineup, bringing back some of its most famous bombshells.
Names confirmed include Irina Shayk, Adriana Lima, Emily Ratajkowski, Lily Aldridge, Barbara Palvin, Behati Prinsloo, and Joan Smalls.
British model Iris Law, daughter of Jude Law and Sadie Frost, will also appear, alongside Patrick Schwarzenegger’s wife, Abby Champion.
Fans can also expect Euphoria star Barbie Ferreira on stage. Rumors suggest other veterans such as Alessandra Ambrosio, Ashley Graham, Candice Swanepoel, Doutzen Kroes, Paloma Elsesser, Stella Maxwell, and Taylor Hill may join, with potential guest appearances by Bella Hadid and Heidi Klum.
Live Performances and Streaming
This year’s show will be livestreamed on Amazon Live and across all Victoria’s Secret social media channels.
Performers include Karol G, Missy Elliott, Madison Beer, and K-pop group Twice. WNBA star Angel Reese will also make her debut on the runway, adding an athletic twist to the show.
The event is set for 7 p.m. ET at the flagship Victoria’s Secret store on 640 Fifth Avenue, New York City.
From “Boring” to Bold Again
The brand’s previous attempt at a more inclusive, “woke” approach had fallen flat with audiences, who described it as “boring” and “lackluster.”
Critics said it lacked the glamour and edge that Victoria’s Secret had built its reputation on over decades.
Controversies and Scandals That Shaped the Brand
The road to this revival has been tumultuous. Former top executive Ed Razek, 77, faced multiple allegations of sexual misconduct.
Models reported unwanted advances, inappropriate comments, and harassment, which were often ignored or dismissed by management.
Andi Muise, a former model, claimed she was no longer hired after rejecting Razek’s advances, and Casey Crowe Taylor, a former PR employee, recounted incidents of body shaming and harassment at company events.
Despite complaints, employees say little action was taken, causing some to resign.
Meanwhile, former CEO Les Wexner reportedly made dismissive comments about the industry’s attempts to embrace body diversity.
And high-profile controversies linked Jeffrey Epstein to the brand in the 1990s, with allegations that he gained access to young models while working as an adviser to Wexner.
A New Chapter for Victoria’s Secret
Despite its controversial past, Victoria’s Secret is aiming to reclaim its place as the world’s most glamorous lingerie brand.
By combining returning supermodels, live performances, and a high-fashion focus, the upcoming show hopes to remind audiences why the Victoria’s Secret runway was once a cultural phenomenon.