While the horses at Royal Ascot have certainly put on a show this week, it’s King Charles who’s truly stolen hearts.
Dressed impeccably in his morning suit, flashing warm smiles, and tipping his top hat to delighted onlookers, the monarch’s presence across all five days of the event has been nothing short of inspiring.
What makes it even more remarkable? He’s still undergoing weekly cancer treatment more than a year after his diagnosis.
Yet, that hasn’t stopped him from embracing the event with full royal energy—even in the intense summer heat.
Showing Up for More Than Just the Cameras
Beyond the fanfare and photo ops, King Charles and Queen Camilla take their role at Royal Ascot seriously.
For them, it’s not just a tradition—it’s a statement of support for an industry they care deeply about.
Ascot is more than just fancy hats and champagne.
It’s a flagship event for British racing and a major draw for global tourism.
That’s why Charles, despite his health challenges, has made a point of showing up day after day.
According to palace aides, he sees it as a vital opportunity to champion the sport of kings and celebrate its significance on the world stage.
Royal Ascot’s Global Impact Goes Far Beyond the UK
Will Aitkenhead, Ascot’s head of corporate affairs, explained why the royal presence is so crucial.
“Royal Ascot just wouldn’t be the same without the Royal Family,” he said.
“It’s a big part of what brings people in, especially from overseas.”
Founded by Queen Anne back in 1711, Royal Ascot has grown into a truly international spectacle.
Horses and jockeys from all over the world—Japan, America, Ireland, France, Qatar, and beyond—descend on Berkshire to compete.
The event is broadcast in 180 countries and draws crowds from places like the US, Australia, and the UAE.
That kind of global attention makes Ascot a powerful soft power asset for Britain—and the King knows it.
Charles Embraces the Racing Scene With Genuine Joy
While the King’s attendance may serve diplomatic and economic purposes, there’s also something deeply personal about his involvement.
Palace insiders say Charles genuinely loves catching up with old friends, mingling with the public, and carrying on the traditions that meant so much to his late mother, Queen Elizabeth.
He’s been described as “jovial” and affectionate throughout the week—especially during sweet moments with his family.
He was spotted kissing the hands of his niece, Princess Eugenie, and her mother, Sarah, Duchess of York, who wore a vintage 1991 Catherine Walker ensemble.
A Fashionable Royal Affair All Around
Speaking of style, the royal family certainly didn’t disappoint this week.
Zara Tindall turned heads in a chic powder blue trouser suit—a fresh, modern look now allowed in the Royal Enclosure.
King Charles, meanwhile, had fun with his wardrobe, changing up his waistcoats daily.
Whether it was baby pink, soft blue, or pale yellow, each choice added a cheerful touch to his traditional morning suit.
Queen Camilla brought her own elegance to the event in a white chiffon dress embroidered with delicate flowers, designed by Anna Valentine.
She paired it with a feathered Philip Treacy hat and one of Queen Elizabeth’s beloved brooches—nicknamed the “raspberry pip.”
Royalty, Celebrities, and an Atmosphere of Celebration
Of course, it wouldn’t be Royal Ascot without a sprinkling of star power.
Among those soaking up the sun and the action was none other than Harry Potter author JK Rowling, who arrived in dramatic fashion with an oversized blue hat that caught plenty of attention.
But amid all the glitz, what really stood out was King Charles’s determination to be present.
At 76 years old and still facing a serious health battle, he’s shown unwavering dedication—not just to tradition, but to the future of an event that brings the world to Britain’s doorstep.
And if the smiles, style, and crowds are anything to go by, his presence has made all the difference.