You might remember Gareth Southgate’s iconic waistcoat moment at the 2018 World Cup—it practically became a national fashion statement overnight.
But now, it’s not Sir Gareth making style waves.
It’s his 24-year-old daughter, Mia Southgate, who’s stepped into the fashion spotlight, and she’s doing it on her own terms.
Mia’s Growing Fashion Influence on Social Media
Unlike her famously private father—who doesn’t even use social media—Mia is all about putting herself out there.
With over 25,000 Instagram followers, she regularly shares her day-to-day looks, stylish hauls, and even the occasional peek inside the family’s stunning Swinsty Hall estate in North Yorkshire.
Think exposed beams, vintage charm, and wardrobe rooms that could rival a fashion editor’s dream.
A Brand Collaborator with a Style Agenda
Mia’s no amateur in the influencer space. She’s already partnered with some impressive names like Next, skincare brand Caudalie, and denim label Citizens of Humanity.
She also makes money through affiliate links—meaning when her followers shop her looks, she earns a slice of the pie.
How much? That remains under wraps for now.
Mother-Daughter Fashion Team Goals
Adding a charming family twist to her content, Mia has also brought her mum, Alison Southgate, into the mix.
The two are frequently featured in videos where they swap clothes, get ready together, and share style tips—some filmed straight from Mia’s very own dedicated wardrobe room.
One sweet clip is captioned, “Getting dressed with my bestie.”
A Foot in the Door with Fashion’s Inner Circle
Earlier this year, Mia signed with Blush Talent Management, a branch of the style-focused platform Sheer Luxe, which boasts over 600,000 followers.
She’s now writing blog posts about wishlist items and appearing in short fashion reels aimed at style-savvy audiences.
Balancing Work with Style Content
On top of her influencer activities, Mia works full-time at Mint Velvet, a chic high-street fashion brand, where she’s a senior social media assistant.
She’s often featured in their content alongside her mum, blending her professional life with her influencer role seamlessly.
Rolling in Style—Literally
Mia’s content creation even includes some high-end perks.
She recently partnered with Bentley, posting about being lent one of their luxury cars in exchange for a bit of social media buzz.
Talk about leveling up your daily commute.
Dad’s Iconic Fashion Legacy Still Looms
Interestingly, while Mia is crafting her own public image, her famous dad is nowhere to be seen in her posts.
That’s despite the fact that Sir Gareth’s tailored waistcoat moment led to a 35% sales boost at Marks & Spencer during the 2018 World Cup.
But Mia seems intent on making her own name—separate from her father’s legacy on the pitch.
Carving Her Own Path
Whether it’s through her work, her polished Instagram feed, or her growing list of brand collaborations, Mia Southgate is shaping a stylish future that’s uniquely hers.
Fashion clearly runs in the family, but Mia is proving that she’s not just Gareth Southgate’s daughter—she’s a content creator, a strategist, and a rising star in the world of digital fashion.