If you’re a Wendy’s fan, here’s some tasty news: the fast-food giant’s Double-Smoked Bacon is now showing up in select grocery stores — and it’s already causing quite a buzz.
Shoppers in places like Kentucky and Virginia have spotted the bacon at Kroger supermarkets, giving fans a chance to bring a little Wendy’s flavor home.
Where to Find Wendy’s Bacon and How Much It Costs
The bacon, priced at $6.99, has been spotted by food blogger Remi4all during a trip to a Kroger in Kentucky.
Another Instagram user confirmed seeing it at their local Kroger in Virginia, suggesting the product is making its way through multiple stores.
This release follows Wendy’s launch of its branded beef patties in Kroger and King Soopers locations in Ohio and Colorado, so the grocery store partnership seems to be expanding steadily.
Kroger hinted that the bacon is available in several states, but the exact list is still growing.
Fans Hope for More Wendy’s Favorites on Grocery Aisles
On Instagram, fans and fellow food bloggers like Markie_devo have been having fun with the news.
One joked, “First the burgers, now Double-Smoked Bacon! I hope we get the nuggets and fries next.”
It’s clear that Wendy’s grocery store expansions are stirring up excitement and anticipation for what might come next.
Wendy’s Growing Presence Beyond Fast Food Restaurants
Wendy’s is no stranger to bringing its iconic flavors beyond the restaurant.
Back in 2023, the chain introduced its signature canned chili, partnering with Conagra to make their beloved chili available nationwide in grocery stores.
Today, both chili with beans and no-bean chili cans are sold at Kroger stores for $4.99 and $5.49 respectively.
Additionally, Wendy’s-themed snacks like Kellogg’s Frosty Chocolatey Cereal and Pringles’ Wendy’s Spicy Chicken potato chips are also available, expanding the brand’s footprint in retail food products.
Wendy’s Faces Challenges Amid Fast Food Competition
While Wendy’s keeps innovating with new products, the fast-food industry itself is fiercely competitive.
Wendy’s rivals like McDonald’s and Burger King continue battling for market share — and all three brands have seen a dip in sales during the first quarter of 2025.
McDonald’s reported a 3.6 percent decline in U.S. sales, one of its sharpest drops in recent years.
Burger King also faced a 1.3 percent sales decrease in North America, missing analysts’ expectations.
Wendy’s wasn’t immune either, with a 1.1 percent decline in global systemwide sales, totaling $3.4 billion.
Wendy’s CEO Stays Optimistic About Growth and Strategy
Despite these challenges, Wendy’s leadership remains hopeful. CEO Kirk Tanner emphasized progress on key strategic priorities announced at their recent investor day.
These include delivering fresh, well-known food, enhancing customer experiences, and growing the global restaurant network.
Tanner highlighted that the company added 68 net new restaurants worldwide and restructured its field operations to better support franchisees.
“Looking ahead,” he said, “we remain focused on these strategic priorities which will position Wendy’s to win in the market and drive long-term growth across our global system of restaurants.”
What’s Next for Wendy’s Fans This Summer?
Besides grocery store expansions, Wendy’s is kicking off a big summer campaign called “100 Days of Savings” starting June 8.
The highlight? $1 Dave’s Single cheeseburgers available every Saturday at participating locations through July 26.
Fans can also enjoy new frozen treats like the Frosty Swirl and Frosty Fusions, which debuted earlier this year and offer refreshing dessert options to beat the summer heat.