Imagine your favorite rewards app trading coupons for Bitcoin instead of vouchers.

That’s exactly the bold bet Brazilian fintech firm Méliuz just made when shareholders green‑lit its transformation into the country’s first publicly traded Bitcoin treasury company.

It’s a move that ties Méliuz’s fortunes directly to each satoshi it holds—like strapping a nuclear reactor to its balance sheet.

From Cash‑Back Deals to Bitcoin Hoards

Méliuz built its name helping millions of Brazilians earn money back on everyday purchases.

But at a recent conference call, Chairman Israel Salmen announced a radical pivot: the company has already spent $28.4 million buying 274.52 BTC, adding to its existing stash of 45.78 BTC for a total of 320 BTC.

That purchase trailblazes a new path where every share’s health will rise and fall with the price of Bitcoin.

A “Nuclear Reactor” on the Books

Salmen didn’t mince words: “Bitcoin is like a nuclear reactor that has been installed in our balance sheet,” he quipped, highlighting how each fresh coin acquisition should deliver direct value to Méliuz’s shareholders.

Far from a mere price hedge, the company plans to grow its crypto hoard “in an accretive way,” tapping various financial tools to fuel the strategy.

Stock Market Eruption Catching Eyes

The market noticed fast. Méliuz’s stock jumped from roughly R$3.00 in mid‑February to R$10.70 by mid‑May, riding a surge in trading activity that began in April.

Investors see the linkage to Bitcoin as a potent engine—though they also warn that a crypto price slump could trigger equally dramatic falls.

Peers Joining the Bitcoin Treasury Club

Méliuz isn’t alone. U.S. medical tech firm Semler Scientific rallied 40% in a month after reporting a 22% Bitcoin yield year‑to‑date, scooping up 510 BTC and posting $52 million in gains.

Meanwhile, industry heavyweight Strategy racked up 73,120 BTC gains so far this year, pushing its total to over 576,000 BTC—worth nearly $60 billion.

National Moves: El Salvador’s Bitcoin Bet

Even nations are playing the game. El Salvador’s Bitcoin fund has grown from 6,181 BTC bought for $287 million to a current value topping $640 million, showcasing how sovereign balance sheets can join the crypto revolution.