Tourists continue to flock to Morocco as the North African nation welcomes over 17 million visitors in 2024

Tourists continue to flock to Morocco as the North African nation welcomes over 17 million visitors in 2024

When people dream of a vacation packed with culture, nature, and unforgettable adventures, Africa often tops the list.

With more than 50 countries to choose from, the continent is bursting with travel gems — but only a few have truly stood out in terms of tourist numbers.

From golden deserts to ancient cities, here’s a closer look at the African nations that drew the biggest crowds in 2024, according to Business Insider Africa.


Morocco Tops the Charts with a Record-Breaking Year

Morocco had a tourism boom in 2024, pulling in an impressive 17.4 million visitors.

Interestingly, half of those travelers were Moroccans living abroad, making the return home more than just a family visit — it was a cultural reconnection.

What keeps drawing people back? Think vibrant souks in Marrakech, timeless architecture in Fes, and camel rides under the Sahara’s starlit skies.

Morocco has set its sights even higher, aiming to welcome 26 million tourists by 2030and with the country set to co-host the 2030 FIFA World Cup, those goals might just become reality.


Egypt Continues to Captivate with Ancient Wonders

Hot on Morocco’s heels is Egypt, with 15.7 million tourists paying a visit in 2024. Let’s be honest — Egypt’s appeal has never really gone out of style.

Whether it’s Roman emperors in the past or Instagram influencers today, the country has always had that magnetic pull.

Of course, the main draw is its legendary history.

The Pyramids of Giza, the Nile, and ancient temples offer a trip through time that few other countries can rival.


Tunisia Packs a Cultural Punch on the Mediterranean Coast

Tunisia may be smaller in size, but it certainly knows how to deliver a big tourism punch.

In 2024, the country welcomed 10.25 million visitors, many drawn by its sun-soaked Mediterranean vibe and rich cultural mix.

This North African gem is dotted with UNESCO sites like Dougga, an ancient Roman city with a still-standing theater, and the El Jem Amphitheatre, which once hosted 35,000 spectators — second in size only to Rome’s Colosseum.

For history lovers and beach seekers alike, Tunisia is a strong contender.


South Africa Holds Its Ground as a Southern Hemisphere Favorite

Coming in fourth is South Africa, with 8.92 million tourists making their way to its shores.

And it’s easy to see why: from sipping wine in the Cape Winelands to spotting lions and leopards on safari, South Africa offers a little something for everyone.

Whether you’re into cosmopolitan cities like Johannesburg or natural beauty like the Garden Route, Mzansi continues to be a diverse and dynamic destination that visitors can’t get enough of.


Algeria Makes a Surprise Entry Thanks to Travel-Friendly Changes

Rounding out the top five is a surprise addition — Algeria, with 3.5 million visitors in 2024.

While it may not be the first country that comes to mind for a holiday, a new visa-on-arrival policy has made it easier than ever for international travelers to explore its magic.

Algeria is home to breathtaking desert landscapes, especially in the vast Sahara, along with ancient Roman towns and Berber strongholds.

The country’s unique blend of nature and history is putting it firmly on the map for curious explorers.


Which African Destination Would You Choose First?

With so many distinct cultures, landscapes, and stories, Africa truly offers an endless buffet of experiences.

Whether you’re pulled in by Morocco’s markets, Egypt’s tombs, Tunisia’s ruins, South Africa’s safaris, or Algeria’s desert charm — one thing’s clear: the continent is claiming its spot as a global travel powerhouse.

So where would you book a flight to first? And with so many eyes on Africa, it’s exciting to wonder — which country will rise up the ranks next?