As the countdown to one of the most anticipated boxing matchups of the year begins, Chris Eubank Jr has made a bold statement—one that goes beyond the ring.
The 35-year-old middleweight boxer showed up ahead of his grudge match against Conor Benn with a custom-made jacket that has left fans and pundits alike stunned.
This isn’t just any piece of clothing; it’s a jacket stitched with the actual blood of his former opponent, Liam Smith.
A Jacket That Tells a Story
This isn’t your average fight night gear. The jacket, which took more than six months to create, features panels made from the blood-stained ring canvas used during Eubank’s rematch with Smith in September 2023.
In that fight, Eubank got his revenge in dramatic fashion with a 10th-round stoppage.
From the front, the jacket boldly displays a Union Jack patch emblazoned with the date of their rematch—’02.09.2023’—stitching it into the fabric as if to immortalize the moment.
The word “Eubank” dominates the chest in block capitals, flanked by “CHAMPION” running down one sleeve, with the monochrome palette giving it a military-like, almost dystopian feel.
It’s sleek, severe, and purposeful—a design crafted for vengeance.
The Back Holds Even Darker Symbolism
Turn the jacket around, and the symbolism intensifies.
On the back, the oversized initials “NG,” standing for “Next Gen” (Eubank Jr’s longstanding moniker), take center stage.
The canvas cut directly from the post-fight battleground holds deep meaning.
Embedded within the letters are unmistakable bloodstains, real and raw.
Below those stains, the embroidered words “CHRIS EUBANK JR” stand as a reminder of who caused the pain.
But perhaps the most chilling part of the jacket is the phrase “In Your Blood,” which sits just above the initials.
The blood is literal, marking the intensity of battle, but the phrase also speaks to the rivalry with Conor Benn, which runs deep.
The fight is more than just a personal rivalry; it’s a legacy inherited from their fathers, who famously clashed in the ring in one of British boxing’s most heated rivalries.
For Eubank Jr, this fight is not just about proving himself—it’s about continuing a family legacy.
A Powerful Message to Both Conor Benn and Liam Smith
This dramatic statement isn’t just for show. The jacket is a reminder to both Conor Benn and Liam Smith of what happens when Chris Eubank Jr is pushed to his limits.
With a long history of rivalries and battles in the ring, Eubank’s jacket is a declaration of his resilience.
It’s a warning that when he’s backed into a corner, he comes back stronger, and he draws blood.
When Eubank Jr first saw the jacket, he couldn’t hide his reaction: “This is real blood? That’s sick.
I’m a big jacket guy—and that is a sexy jacket.” His words perfectly captured the unique and bold nature of the garment.
The Creative Mind Behind the Jacket
The custom jacket was designed by Antonia Bronze, whose work has been seen on celebrities like Idris Elba and Leah Williamson.
However, this jacket is arguably her most provocative piece yet.
Bronze shared her personal connection to the project, recalling meeting Eubank Sr. on Brighton beach as a child.
She described the moment as a “full-circle” experience.
“It’s completely different from my other projects, but I love finding new ways to document athletes’ stories,” she said.
Myles Jordan, creative director at 1909, which worked on the jacket, explained that this piece represents the essence of their brand.
“Luxury streetwear rooted in boxing,” he said. “The materials we use are just as important as the design itself—and this piece tells a story in every thread, in every stain.”
The Fight Tat Will Settle the Legacy
The jacket sets the tone for what is expected to be one of the most emotionally charged fights in British boxing history.
Eubank Jr and Benn were originally scheduled to face off in 2022, but the bout was canceled after Benn tested positive for a banned substance.
Now, two years later, their feud is hotter than ever, and the stage is set for them to settle their differences once and for all.
Taking place at Tottenham Hotspur Stadium in London, this fight will see the sons of boxing legends—Eubank Jr and Conor Benn—finally clash in the ring.
The presence of Liam Smith on the undercard only adds to the drama, as he handed Eubank Jr the first stoppage loss of his career in January 2023, before Eubank responded with a brutal rematch victory later that year.
The stakes are high, the tension is palpable, and with the added weight of legacy and personal grudges, the upcoming fight is shaping up to be one for the history books.