On March 25, 2025, President Donald Trump nominated Leo Brent Bozell III as the new U.S. Ambassador to South Africa.
As the country’s diplomatic relationship with the U.S. hangs in the balance, many are wondering what this surprise choice means for the future of U.S.-South African relations.
A Surprising Nomination for the Ambassador Role
Leo Brent Bozell III’s nomination to fill the role of Ambassador to South Africa comes after the resignation of Reuben Brigety in January.
To officially take on the position, Bozell must first pass a series of hearings with the U.S. Senate.
His nomination was unexpected, especially since many analysts believed that Joel Pollak—editor at the conservative Breitbart News and an outspoken critic of South Africa—would be a likely contender for the role.
So why did President Trump choose Bozell?
Who is Leo Brent Bozell III?
Bozell is a prominent conservative figure, best known for founding the Media Research Center (MRC) in 1987, a group dedicated to monitoring the media through a conservative lens.
He remains the president of the MRC, which operates several conservative outlets, including CNSNews.com.
Bozell’s political leanings come from his family background, as both his father and uncle were influential conservative writers.
His son, Leo Brent Bozell IV, has attracted controversy for his involvement in the January 6 Capitol riots.
Although Bozell IV was sentenced to four years in prison for his role, he was granted a pardon by Trump earlier this year.
In addition to his work with MRC, Bozell founded the group ForAmerica in 2010, a political organization focused on returning America to what it considers its founding principles.
He also created a group aimed at restoring “decency” to Hollywood in 1998.
The 69-year-old Bozell holds a degree in history and a PhD in an undisclosed field.
Bozell’s Controversial Politics and Views
Bozell is known for his strong pro-Israel stance, a position that could potentially create tension in his new diplomatic role.
His Media Research Center website prominently displays a message of support for Israel, which could complicate his relationship with South Africa.
This comes after the South African government accused Israel of genocide in Gaza in 2023 and filed a case against the country at the International Court of Justice.
Interestingly, Bozell was initially critical of Trump during the 2016 Republican primaries.
He publicly expressed his doubts about Trump’s suitability for the presidency, saying on Fox News, “God help this country if this man were president.”
However, after his remarks led to a loss of funding for the MRC, Bozell reportedly changed his tune and became a more vocal supporter of Trump.
Strained Relations Between the US and South Africa
U.S.-South African relations are currently at a low point, and Bozell’s nomination may play a significant role in how the relationship evolves.
Since Trump took office, he has repeatedly criticized South Africa, accusing the country of fueling terrorism in the Middle East and making baseless allegations of discrimination against Afrikaners.
These statements have only added to tensions between the two nations.
In February, Trump froze aid to South Africa, heightening the already delicate situation.
His decision to expel South Africa’s ambassador to the U.S., Ebrahim Rasool, was another blow to diplomatic ties.
Rasool’s return to South Africa came with accusations that the Trump administration was driven by white supremacy.
Earlier in March, Trump made more controversial comments about South Africa, calling the country a “total and very dangerous mess” after Elon Musk shared a post about Julius Malema’s controversial “Kill the Boer” slogan.
What Does Bozell’s Appointment Mean for the Future of US-SA Relations?
With these ongoing tensions, it remains to be seen whether Bozell’s appointment will help mend the diplomatic rift or deepen the divide.
His strong conservative background and his role in one of America’s largest media watchdog organizations could shape how he approaches his new position.
As the nomination process moves forward, all eyes will be on how Bozell navigates the complex issues surrounding South Africa’s relationship with the U.S.
What do you think about Leo Brent Bozell III’s nomination? Will he be a positive force for U.S.-South African relations? Let us know in the comments below.