Sainsbury’s Tu Clothing Brand Gains Popularity As Fashion Influencers Rave About Affordable Styles Across the UK

Sainsbury’s Tu Clothing Brand Gains Popularity As Fashion Influencers Rave About Affordable Styles Across the UK

You might be surprised to learn that one of the standout fashion moments at London Fashion Week recently wasn’t from a luxury brand or a vintage Parisian boutique.

Instead, it came from Hope Palmer, the fashion assistant at You magazine, who was spotted wearing a stunning pair of shoes from Tu at Sainsbury’s.

Yes, you read that right—your local supermarket is now offering fashion finds that are turning heads.

Affordable Fashion That’s Making Waves

Sainsbury’s Tu clothing brand is suddenly everywhere, thanks to its growing popularity on Instagram.

Fashion influencers have been quick to share their finds, with standout pieces like quilted denim gilets and some seriously chic pyjamas getting rave reviews.

What’s more, Tu’s pieces are not just trendy—they’re proving to be a stylish and affordable alternative to more expensive high-street options.

Spring Fashion Must-Haves from Sainsbury’s

Lila Flint Roberts, You’s fashion bookings editor, is particularly impressed by Tu’s red linen co-ord, which includes a £26 waistcoat and £22.50 trousers.

She predicts this is a look that’s going to be everywhere this spring.

Lila also points out the superior fabric content of many Tu pieces, which, unlike their high-street competitors, often feature better quality materials at a fraction of the price.

For example, a similar red waistcoat from Hobbs costs over four times as much, with much more synthetic content.

Quality and Comfort at an Affordable Price

Another standout from Tu at Sainsbury’s is their collection of pyjamas, which have been generating plenty of buzz.

These 100% cotton pyjamas typically retail for under £25, and the natural fibres are perfect for staying cool and comfortable during the night.

There’s also a range of stylish items, from Isabel Marant-inspired frill detail denim waistcoats to trendy leopard and snakeskin prints, not to mention their barrel leg jeans—great options without breaking the bank.

Shop the Best of Tu at Sainsbury’s

The best part? You can pick up all these fashion-forward finds while doing your weekly grocery shop.

Below are some of our top picks from Tu’s spring collection, including a variety of on-trend, budget-friendly pieces that will refresh your wardrobe for the season ahead:

  • £22.50, Tu at Sainsbury’s
  • £28, Tu at Sainsbury’s
  • £22.50, Tu at Sainsbury’s
  • £22, Tu at Sainsbury’s
  • £16, Tu at Sainsbury’s
  • £20, Tu at Sainsbury’s
  • £40, Tu at Sainsbury’s
  • £24, Tu at Sainsbury’s

For more updates and to shop the collection, don’t forget to follow You Magazine’s Instagram (@youmagazine) and social media channels!