Growing a brand in today’s competitive landscape requires more than just traditional advertising—it demands innovative media solutions.
That’s exactly what Atmosphere TV, a Redwood City-based video entertainment platform, is bringing to the table through its latest collaboration with Mercurius Media Capital (MMC), a media-for-equity fund valued at approximately $90 million.
Unlocking Prime Media Inventory for Startups
With this partnership, MMC’s portfolio companies gain exclusive access to Atmosphere’s media inventory spanning over 30 TV channels.
This means emerging brands can showcase their messages in high-traffic venues such as restaurants, gyms, airports, medical centers, and auto shops—reaching millions of potential customers daily.
A New Era of Out-of-Home Entertainment
Unlike traditional TV, Atmosphere focuses on reimagining entertainment for spaces outside the living room.
With a staggering reach of more than 160 million viewers every month, the platform is changing how people engage with media in public settings.
From sports highlights to lifestyle content, Atmosphere ensures businesses can captivate their audiences in a unique and immersive way.
Supercharging Growth for Startups
Through strategic partnerships with platforms like Atmosphere, MMC empowers its portfolio companies to expand their brand presence and accelerate growth.
Currently available in 60,000 venues worldwide, Atmosphere attracts 10 million daily viewers, offering industries like retail, insurance, travel, and consumer goods a powerful channel to drive website traffic, in-store visits, and sales.
The Media-for-Equity Model Fueling Success
The media capital model has played a crucial role in scaling over 1,000 startups, including household names like Uber, Coursera, and Airbnb.
MMC’s approach provides high-growth startups and enterprises with access to large-scale advertising inventory in exchange for equity, leveling the playing field for businesses aiming to make an impact.
Backing Innovative Brands
MMC has teamed up with major media players like Sinclair Broadcast Group, Televisa Univision, and Atmosphere TV to provide unparalleled advertising opportunities.
The fund has supported a variety of companies, including Deskera, RVnGo, Captain Experiences, Airtasker, and Edly—demonstrating its commitment to fostering the next generation of successful brands.
The Vision Ahead
Led by CEO Blake Sabatinelli, Atmosphere TV continues to redefine how media is consumed in public spaces.
With its latest collaboration with MMC, the company is set to provide even greater value to brands looking to increase visibility and customer engagement.
As digital media continues to evolve, partnerships like this will play a crucial role in shaping the future of brand marketing.