Sophie Hinchliffe, better known as Mrs. Hinch, has become a household name in the UK after launching her popular Instagram account, Mrs. Hinch Home, in 2018.
What began as a social media account offering home cleaning tips has now transformed into a thriving empire.
The 34-year-old influencer is now enjoying a life that many only dream of, with an impressive £7 million fortune over the past three years.
A Major Financial Boom for Mrs. Hinch
Sophie’s financial success shows no signs of slowing down. In fact, her earnings have nearly doubled in just one year, making a staggering £4.36 million in 2024, compared to £2.79 million in 2023.
New financial records reveal that her company has experienced its most profitable year yet, with her income continuing to skyrocket since her rise to fame.
This financial surge comes after she decided to part ways with Tesco in 2023 to focus on other exciting ventures.
A Successful Partnership with Tesco and Other Projects
Sophie’s collection with Tesco, which launched in January 2021, was a major milestone in her career.
The line featured luxury items like bed linen, loungewear, and cleaning accessories, including candles and heart-shaped bowls.
However, her focus shifted in 2023, with Sophie designing new scents for household brands such as Lenor and Bold.
She also partnered with Joy of Clean, the parent company of popular cleaning products like Flash, Fairy, and Lenor, to create her signature laundry scent, Frosted Rose Wonderland.
Social Media Earnings and Brand Deals
With millions of followers on Instagram, Sophie has turned her social media presence into a goldmine.
Research has shown that she earns an average of £5,900 each time she posts, thanks to ads promoting her cleaning products and various brand deals.
She was recently recognized as the highest-paid “homefluencer” in the UK and the second-highest worldwide, further solidifying her status as a top influencer in the home space.
Growing Her Empire with New Projects
Beyond cleaning products, Mrs. Hinch has expanded her influence into various other markets.
She has introduced new product collections, such as the Vacay Vibes line, which features a range of cleaning products available in Home Bargains.
This collaboration led to her being honored with a branded “Hinch Bargains” truck, a moment she shared with excitement on Instagram.
For Sophie, this is just the beginning of her impressive journey.
The Dream Countryside Home
Sophie’s success has also allowed her to invest in her dream home.
In 2022, she bought a sprawling countryside estate, known as Hinch Farm, complete with a workshop and stables.
The stunning property is a far cry from her humble beginnings and serves as a reminder of how far she has come.
Sophie’s best friend, Stacey Solomon, also made a similar move when she bought her £1.2 million countryside home, Pickle Cottage, the year before.
A Growing Family and New Baby Joy
In addition to her professional achievements, Sophie recently celebrated a new chapter in her personal life.
She welcomed her third child, a baby boy named Vinnie Alan Barker Hinchliffe, on February 20, 2025.
Sophie shared the heartwarming news with her followers on Instagram, describing Vinnie as “our beautiful little heart healer.”
She expressed how the birth of her son brought immense joy and comfort to her family during a special month, as it coincides with both her and her father’s birthdays.
A Beautiful Family Moment
Sophie and her husband Jamie are already proud parents to two other boys, Ronnie, five, and Lennie, three.
Their growing family marks another happy milestone in Sophie’s life, and fans couldn’t be more thrilled for the couple.
The adorable photos and videos shared by Sophie on Instagram quickly went viral, as her followers showed immense support and excitement for the newest addition to the Hinch family.
Sophie’s journey from a cleaning enthusiast on Instagram to a multi-millionaire influencer is a testament to the power of social media and the vast opportunities it can offer.
With a growing empire, a loving family, and a promising future ahead, it’s safe to say that Mrs. Hinch is just getting started.
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