Kanye West is once again at the center of controversy, this time for selling t-shirts featuring Nazi swastikas on his website, Yeezy.com.

The site, which was advertised in a Super Bowl commercial, quickly sparked backlash, leading to its removal.

In response, musician Matthew Koma decided to turn outrage into action, launching his own t-shirt with a message aimed directly at West—while supporting Holocaust survivors.

Kanye West’s Website Sparks Outrage

West, 47, stunned viewers when his Super Bowl commercial directed them to Yeezy.com, where he was selling t-shirts featuring swastikas for $20.

The offensive merchandise was immediately condemned by organizations like the Anti-Defamation League and the American Jewish Committee.

As the backlash grew, Shopify, the platform hosting West’s website, stepped in and shut it down, stating that the content violated their policies.

Now, anyone trying to visit the site is met with a message saying the store is unavailable.

West’s X (formerly Twitter) account was also deactivated after he posted a series of antisemitic, misogynistic, and pornographic messages, including calling himself a Nazi and praising Hitler.

Matthew Koma’s Response with a Purpose

In the wake of the controversy, musician and songwriter Matthew Koma, 37, decided to hit back in his own way.

Koma—who is Jewish and married to actress Hilary Duff—designed a white t-shirt with a blunt message: “F**k Ye.” But unlike West’s shirts, Koma’s version is for a good cause.

Announcing the launch on Instagram, Koma wrote, “Hey, I can make a shirt too—link in bio.

All proceeds to The Blue Card Holocaust survivor charity.” The t-shirts, which are available for $20, can be pre-ordered through the Winnetka Bowling League website, where Koma’s band sells merchandise.

Orders are expected to ship within two to four weeks.

Raising Funds for Holocaust Survivors

The proceeds from Koma’s t-shirts will go to The Blue Card, a nonprofit organization that provides financial aid to Holocaust survivors in need.

According to the charity, nearly 3,000 Holocaust survivor households rely on their assistance, with about 70% of them living alone and struggling to afford basic necessities like food and healthcare.

More than half of the survivors served by The Blue Card fall below 200% of the federal poverty line, meaning they earn less than $24,980 per year.

Koma’s fundraiser aims to bring direct financial relief to those who need it most.

Shopify Takes a Stand Against Kanye

Following the takedown of Yeezy.com, Shopify released a statement explaining their decision.

“All merchants are responsible for following the rules of our platform.

This merchant did not engage in authentic commerce practices and violated our terms, so we removed them from Shopify,” the company stated.

West’s controversial Super Bowl ad—which was reportedly filmed on an iPhone—managed to pass the legal approval process since the ad itself didn’t contain any violations.

However, it was the website it directed people to that ultimately led to the backlash.

Social Media Applauds Koma’s Initiative

Koma’s swift and meaningful response has been met with praise across social media.

While many condemned West’s actions, Koma took it a step further, using the moment to raise money for a cause that directly combats the hate West was promoting.

As the fallout from West’s latest controversy continues, it’s clear that artists like Koma are proving that activism can come in many forms—even a t-shirt.

This article was published on TDPel Media. Thanks for reading!

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