The buzz around the 2025 season of The Apprentice has started early, and one of the standout contestants is none other than Amber-Rose Badrudin.
This 25-year-old businesswoman and social media star has quickly become the breakout star, thanks to her viral presence and her unconventional background.
As the first-ever influencer to appear on the show, Amber-Rose has already made waves even before stepping foot in the boardroom.
Amber-Rose’s Journey from Convenience Store Owner to Social Media Star
Amber-Rose’s claim to fame began with her Asian convenience store, Oree Mart, in Croydon, which she turned into a social media sensation over the past two years.
With a massive following of 470,000 on social media and over 300 million views, Amber-Rose has harnessed the power of platforms like TikTok to promote her store, her life, and her brand.
She’s racked up an impressive 48 million likes on TikTok, thanks to her mix of beauty treatments, travel vlogs, and business updates.
When she finally revealed her participation in The Apprentice to her followers, Amber-Rose confessed she felt an “extra pressure” to perform well, given the number of people following her journey.
She shared her excitement in a “Get Ready With Me” video, where she talked about her journey while promoting her favorite makeup products.
Amber-Rose also took the opportunity to address the stigma around influencing, highlighting how her social media presence has been directly responsible for her business success.
“My business has turned over seven figures because of social media,” she proudly stated.
Unfiltered and Real: Amber-Rose’s Transparency About Her Life
Amber-Rose is known for her candidness, especially when it comes to personal issues.
Last October, she vlogged her breast enlargement and uplift surgery, sharing every detail of her experience, including the emotional and physical struggles she faced.
She openly discussed her long-standing self-esteem issues related to body image and how the surgery was a necessary step for her.
Despite being in immense pain right after the surgery, Amber-Rose took to social media to document her recovery, reinforcing her reputation for being unapologetically honest with her followers.
Drama and Scandal: The Hotel Room Incident
However, Amber-Rose’s Apprentice journey hasn’t been without its drama.
Reports surfaced about an alleged incident where Amber-Rose was caught in a hotel room with a fellow contestant while working on a task abroad, which would have violated the show’s strict no-touching rule.
This added fuel to the fire of rumors about her personal life, especially given her complicated relationship with her ex-boyfriend and current business partner, Michael Nguyen.
The couple, who co-own Oree Mart, announced their split last year, but Amber-Rose took to TikTok to deny the accusations of infidelity.
She shared a 10-minute video explaining that she and Michael had already been broken up before the alleged hotel room incident.
On her podcast, Tap Water, where she discusses business and life with her friend Saffy, Amber-Rose further debunked the speculation, insisting that there was no cheating involved.
She also addressed the online rumors about her physical transformation, claiming that Michael had also lost weight and was in the best shape of his life.
Business Partners and Breakups: Amber-Rose and Michael’s Story
Amber-Rose and Michael’s relationship has always been intertwined with their business success.
After leaving their sales jobs, they built Oree Mart from the ground up, using social media to attract customers not only from the UK but from places like the Netherlands.
Amber-Rose has made it clear that her appearance on The Apprentice will only boost her business, regardless of whether she wins Lord Sugar’s £250,000 investment.
She’s confident that the show will only expand her reach and success.
Spoiler Alert? A Social Media Clue About Amber-Rose’s Fate on The Apprentice
As the show progresses, fans on social media have begun speculating about Amber-Rose’s future on The Apprentice.
In a recent video she posted, Amber-Rose teased a new business venture, which has led some to believe she might already be on the path to victory.
The video, showing Amber-Rose and her team starting renovations on a new shop, sparked comments from fans who suspect the new business could be a clue about her success on the show.
Some fans are even guessing that she might have won, based on the timeline of her business developments.
The Apprentice’s Anticipation Builds
With all the drama, speculation, and Amber-Rose’s undeniable star power, the excitement surrounding The Apprentice 2025 is at an all-time high.
Whether she wins Lord Sugar’s investment or not, Amber-Rose has already made an impact, and her journey on the show is bound to be filled with more surprises.
The Apprentice airs on BBC One Thursday nights at 9 pm, and viewers are eager to see how this social media sensation performs in the cutthroat business world.
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