If you’re someone who keeps up with TikTok trends, you’re probably no stranger to bizarre beauty fads that take over the platform.
From applying foundation in creative ways to using unusual tools, TikTok’s beauty community never fails to come up with new, sometimes outlandish, techniques.
Whether they’re aiming for the perfect sunburned glow or experimenting with strange lip art, beauty enthusiasts on TikTok seem to thrive on pushing the limits of what’s considered “normal” makeup.
Here are some of the weirdest and most viral trends taking the app by storm.
Beetlejuice Lips: A Creepy Twist on Classic Makeup
If you haven’t seen the Beetlejuice-inspired lip trend, it’s one of the strangest makeup looks to go viral.
Inspired by the recently released Beetlejuice sequel, this look mimics cobwebs on the lips, using a combination of green lipstick and black eyeshadow.
UK makeup artist Sydney Purl, credited with creating the look, gained millions of likes on her post where she squeezed her lips together after applying bright green lipstick and dabbed black eyeshadow to create a spooky effect.
While the Beetlejuice lips caught the attention of many after the movie’s release, it’s important to note that a similar style, known as “zebra lips,” has been around for a while, popularized by Portuguese beauty creator Luara Reisinger.
Heatstroke Makeup: Fake Sunburn for the Bold
Although real-life sunburns are something most people try to avoid, the heatstroke makeup trend is all about creating a red, sun-kissed look—without actually lying in the sun.
Gaining more than 30 million views on TikTok, this makeup trend involves applying blush in a way that mimics tan lines, sometimes extending it across the nose, cheeks, and even the chest in the shape of a swimsuit.
Samantha Harvey, a UK-based artist, popularized her version of the look by using Huda Beauty blush to give the illusion of a sunburned, summer-ready complexion.
The OTT Foundation Technique: More Is More
Meredith Duxbury, a New York City-based influencer, is known for her heavy-handed makeup approach, where she layers excessive amounts of foundation.
Often using ten pumps of foundation at a time, Meredith applies it to her face with her hands and blends it in like a moisturizer.
The result? A flawless finish that looks great under perfect lighting.
However, some social media users have criticized this technique for leaving a cakey and uncomfortable finish.
Despite mixed opinions, Meredith’s “more is more” approach continues to gain popularity, with fellow influencers like Kristy Webley embracing the heavy makeup look.
The Morning Shed: A Controversial Skincare Trend
The “morning shed” has sparked controversy due to its unusual approach to skincare.
The trend involves wearing sellotape, silicone face peels, and chin straps overnight to reduce facial puffiness and improve skin appearance.
Some creators even tape their mouths shut or use silicone patches filled with skincare products like retinol, which can cause irritation.
While some swear by this routine for a smoother appearance, others have raised concerns about its discomfort and the potential risks, including suffocation from the tight products worn during sleep.
Beard Dye on Eyebrows: A Time-Saving Makeup Hack
In another time-saving beauty trend, women are using beard dye to darken their eyebrows overnight.
This “lazy girl” hack is perfect for those looking to streamline their morning routine.
Influencers like Josie Peaches from Liverpool have shared their experience with beard dye, saying it saves them time in the mornings while giving their brows a defined look.
While some users find it difficult to remove, others love the results.
Whipped Foundation: A DIY Beauty Experiment
TikTok’s DIY beauty hacks are always a hit, and one of the most talked-about is the whipped foundation trend.
This involves using an electric whisk to create a lighter, mousse-like version of foundation.
While it might seem strange at first, some influencers, like Ling Tang, have tried it and found that the result is surprisingly good.
Despite the watery texture, the foundation gives a smooth, almost cement-like finish, which many people enjoy for its matte effect.
Blush Blindness: Maximalist Makeup on the Rise
As we head into 2025, makeup is getting more dramatic.
“Blush blindness” is a term that describes the look of wearing so much blush that you can’t see the harshness of the application.
Influencers are embracing this maximalist makeup look, with many recreating the doll-like aesthetic popularized by Sabrina Carpenter.
TikTok creators are applying bold, Barbie-pink blush all over their cheeks and noses, and many have praised the vibrant, flushed look, with some even commenting that it’s “giving Sabrina Carpenter.”
Foundation in Water: A Hydrating Hack for Dewy Skin
One of the latest makeup trends to go viral involves mixing water with your foundation.
This technique claims to create a dewy, non-oily finish that lasts all day.
In a TikTok video, Rachel Rigler demonstrated how adding water to foundation separates some of the oils while adding hydration to the product.
Elle James, another TikToker, tested the hack, finding that it results in a smooth, hydrated finish, even though it may look a bit strange in the mixing process.
Some users were skeptical, but others found it to be a fun and effective method for a glowing complexion.
Are These Trends Worth the Hype?
While these trends may seem odd, they are part of a growing culture on TikTok where beauty enthusiasts are constantly experimenting and sharing new techniques.
Some are more practical and effective than others, but one thing is for sure: TikTok’s beauty community is always keeping us on our toes, trying to figure out what will go viral next.
Whether you love them or find them outlandish, there’s no denying the impact of these viral beauty trends on the world of makeup.
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