Since Eamonn Holmes and Ruth Langford left their iconic spot on daytime television in 2021, TV networks have been searching for the next great couple to take their place.
But after years of seeing dynamic duos rise through the ranks, who could really fill the space left by this popular pair? It might just be Emma and Matt Willis, a couple who once would have laughed off the idea of becoming the next TV power duo.
Emma and Matt’s Surprising Rise to TV Stardom
The couple, who have already made their mark hosting successful shows on ITV, Channel 4, and Netflix—such as the hit reality show Love Is Blind—are quickly gaining recognition as TV’s next big thing.
Their agent, YMU, which also represents Ant and Dec and Davina McCall, is pushing to make 2025 their biggest year yet, with insiders claiming they have “huge potential.
” Emma, known for hosting The Voice, and Matt, who won I’m a Celebrity in 2006, are on the lookout for the right show to boost their profiles further.
A Journey to Primetime TV That Defies Convention
While couples like Richard Madeley and Judy Finnegan, or Eamonn and Ruth, climbed the ranks through years of hard work in journalism, Emma and Matt’s path to primetime fame has been much less conventional.
Emma, 48, made her TV debut in 2002 on MTV as a model and party girl, while Matt, who was the guitarist for the band Busted, battled drug addiction during his early years in the spotlight.
The Struggles and Triumphs Behind Their Relationship
Emma and Matt’s relationship has been anything but typical.
They met in 2004 when Emma, already a TV personality, interviewed Matt, a young pop star struggling with his mental health and addiction.
Though the couple’s relationship started with partying and chaotic times, Emma stood by Matt as he fought his addiction.
Despite several relapses, including one in 2017 during a Busted reunion tour, the couple’s bond remained strong.
Emma has openly discussed the challenges they faced, emphasizing the importance of love and commitment.
Their Family and Resilience Inspire TV Executives
The couple’s perseverance through personal hardships has made them highly relatable to TV executives.
They signed up for multiple high-profile TV gigs, such as hosting Cooking with the Stars and Celebrity Gogglebox, and even starred in Netflix’s Love Is Blind, reportedly earning a seven-figure salary for the role.
They are also working on more Channel 4 documentaries and may be joining the judging panel for The Voice together.
Emma’s decision to turn down a full-time role on This Morning to prioritize family life further demonstrates the couple’s strong commitment to each other and their children.
The Future: More Time Together and More TV Opportunities
As the Willises continue to navigate their professional and personal lives, it’s clear they are determined to work together.
Emma, in particular, is protective of Matt, especially after his past struggles with addiction.
A close friend revealed that Emma’s decision to work alongside Matt more often stems from her desire to keep him grounded and prevent him from slipping back into old habits.
This year, expect to see a lot more of the Willises on your screens as they continue to build their empire together.