Taylor Swift’s fans, better known as Swifties, are in a frenzy over her newly released Eras Tour book.
While the official retail price in the U.S. is $39.99 (about £30), resellers are cashing in, listing the book for eye-watering amounts on platforms like eBay and Vinted.
Some sellers are asking for over £100, with one particularly audacious listing pricing the book at £180—six times the original cost.
Others are offering bundles, with one reseller charging over £500 for ten copies plus additional shipping fees.
Limited Access Fuels Skyrocketing Prices
Currently, the book is exclusively available at Target stores in the U.S., with a UK release scheduled for December 7 via Taylor Swift’s merchandise store.
This limited access has created a perfect storm for opportunists.
Many resellers claim their copies are “exclusive,” even though some listings feature only stock images, raising questions about authenticity.
A few items advertised as imports from the U.S. have attracted significant interest, with one listing reaching six bids and a price of £67 at the time of reporting.
Adding to the chaos, counterfeit versions bearing a strong resemblance to the official release have started popping up online.
One unofficial book, labeled “100% unofficial,” mimics the cover design, further confusing potential buyers.
Behind the Book: A Peek into Taylor’s Vision
Announced in October, the 256-page Eras Tour book provides a rich behind-the-scenes look at the pop icon’s record-breaking tour.
Packed with over 500 images, the book features performance shots, exclusive rehearsal moments, and even sketches of costumes and set designs.
Taylor also includes personal reflections and never-before-seen photos that capture the magic of her two-year journey.
The Eras Tour concept stemmed from Taylor’s desire to celebrate her entire music catalog, which she revisited while re-recording her albums.
She envisioned a show where every album would have its own chapter, creating a “time capsule” for fans both old and new.
The result was an ambitious production featuring 45 songs, clocking in at over three hours of non-stop singing and dancing each night.
Fans Camp Out for Copies
The book’s release on Black Friday sparked massive queues at Target stores across the U.S.
Some fans skipped Thanksgiving celebrations to line up outside stores, braving the chilly November night for their chance to snag a copy.
Social media platforms like TikTok lit up with videos of fans camping out, documenting their excitement as they reached barricades set up to manage the crowds.
One fan shared a video captioned, “Made barricade for Swift Friday.
Anthology vinyl and Eras book secured,” while another proudly declared their 3 a.m. arrival for the Black Friday rush.
Despite the anticipation, some fans were met with frustration when they discovered empty shelves or barricades blocking access to the merch.
Preorders and Resale Controversies
Even before the book hit shelves, resellers were listing it online for exorbitant prices, marketing it as a “preorder.”
One seller posted the book for $149.99, claiming it would ship by November 29, while others charged double or triple the original price, adding hefty shipping fees.
Swifties have taken to social media to express their outrage at these practices.
“It’s comical at this point,” one fan tweeted, sharing a screenshot of a $250 listing.
Others encouraged fellow fans to report these listings for violating resale platform policies.
What’s Next for Swifties?
With the Eras Tour wrapping up in Vancouver on December 8, Taylor’s fans eagerly await the book’s UK release.
Meanwhile, the resale market shows no signs of slowing down.
Whether fans choose to camp out at stores or wait for the official release, one thing is certain—Taylor Swift’s Eras Tour book has already cemented itself as a collector’s item, reflecting the enduring impact of her monumental tour.
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