ADNOC Pro League’s match-day 12 to carry ‘World’s Coolest Winter’ slogan

ADNOC Pro League’s match-day 12 to carry ‘World’s Coolest Winter’ slogan

DUBAI, 29th December, 2021 – UAE Pro League (UAEPL) has announced “World’s Coolest Winter” as the motto for ADNOC Pro League’s twelfth match-day, set to take place on 30th and 31st December, as a gesture of support for the initiative launched under the same slogan by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai

UAEPL’s choice of such slogan demonstrates the league’s support of the campaign promoting domestic tourism across all emirates of the country as one destination, with shedding the light on the features and characteristics of each emirate.

Aimed at promoting and encouraging domestic tourism and unifying the touristic identity of the UAE, the strategic initiative pushes toward re-discovering the country’s attractions, geographic, historic, and natural fortunes, while targeting all segments of the Emirati society including citizens, residents, and visitors.