In recent years, the apparel industry has been through a lot of changes. With the advent of e-commerce companies like Amazon, customers have more choices than ever before. In addition, technology companies such as Apple and Samsung are getting involved in wearables that can measure your heart rate or keep track of how many steps you’ve taken. The retail landscape is shifting rapidly, but it’s not over yet. Here are six innovations expected to reshape the fashion industry by 2021:
1. Virtual Fashion Shows
Virtual fashion shows offer a unique way to show off your clothes. Instead of being on the runway with bright lights, designers can have their models wearing their fashions in front of a green screen. It will help brands come up with new ideas and designs, such as you can easily have Italian fashion online and so many more with the latest style, they don’t have to worry about how it looks on someone else or what color it will be when it’s printed out.
2. Personalized Shopping Experience
Shopping online can get tedious because you have no idea what you will be getting until it gets shipped out to your house. This personalized shopping experience could be very beneficial for online buyers. It would allow customers to try on their fashions from home before purchasing them. It could be perfect for fashion designers because they could see what their fashions look like on a person and in different lighting before they print them out.
3. 3D-Printed Clothes
It is going to change the fashion industry in just a few years from now. Instead of buying your clothes, you’re going to buy an access code, scan yourself in a store, and print it off. It’s still in development, but when it does come around, this will be huge.
3D printing is a versatile technology currently being used in the fashion industry to make clothing items on demand. Even major brands like Nike are getting involved. They can also benefit consumers by creating personalized fit clothes (which is especially relevant for lingerie). The only downside, right now, is that 3D printed clothes are made out of polyester or nylon-based materials that don’t feel natural. With research, this could change shortly, sending shockwaves through the fashion industry.
4. Artificial Intelligence
Artificial intelligence (AI) doesn’t just mean robot workers or computer overlords coming to take over the planet. It makes people’s lives easier with simple helpful tasks that complete invisible-on work, much like current computer programs exist. Once you find a style you like, the AI finds similar styles in other designers’ archives for you to browse through or buy.
5. Blockchain Technology
Blockchain technology is another advancement that is worth mentioning because it has the potential to be applied to fashion and apparel in 2021. Current efforts like Glamour Coin are trying to solve problems with counterfeiting by creating a profit-sharing system where every time someone buys their product, they get paid in cryptocurrency, which can then be traded into U.S dollars or used on other goods via this network of retailers. It will cut down the distribution channel and fight counterfeiting at its source, which many fashion brands are trying to do.
6. Augmented Reality
Augmented reality (AR) is one of the top trends that will be changing fashion in 2021. Please think of the current scene surrounding Pokémon GO or Snapchat filters, but imagine that instead of taking a quick selfie, you are trying on makeup to see how it looks. Brands like Sephora, Bobbi Brown, and L’Oreal already have AR apps for this exact purpose. Snap Inc even reported $8 million in revenue last year from its AR app, Lens Studio. It means that brands are venturing into this space because they can see profits, making augmented reality worth watching as an industry trend in 2021.
In the future, companies will continue to experiment with new technologies and ideas to keep up with trends in fashion and apparel. Keep your eyes peeled for these six innovations that could be coming your way soon!